{"id":1290,"date":"2022-09-02T13:39:38","date_gmt":"2022-09-02T17:39:38","guid":{"rendered":"https:\/\/innovatebuildingsolutions.com\/dealers\/?p=1290"},"modified":"2023-02-08T16:30:17","modified_gmt":"2023-02-08T21:30:17","slug":"why-become-laminate-wall-panel-dealer-vs-acrylic-cultured-marble","status":"publish","type":"post","link":"https:\/\/innovatebuildingsolutions.com\/dealers\/2022\/09\/why-become-laminate-wall-panel-dealer-vs-acrylic-cultured-marble\/","title":{"rendered":"Why Did you Decide to Become a Laminate Wall Panel Dealer?"},"content":{"rendered":"<p>Choosing a bath and shower wall panel line for your remodeling business isn\u2019t easy. Questions like the following are likely popping into your head while mulling over your options:<\/p><ul><li>Will the lines I\u2019m researching help me differentiate my offerings vs. my crazy, low-ball competitors who are undercutting me with ridiculous prices?<\/li><li>Will the product be straightforward to install?<\/li><li>What sales objections will I need to overcome?<\/li><li>How will I market the wall panels and still get a nice ROI without draining my bank account?<\/li><li>Will my new line have a broad enough appeal so everyone in my target market will want to buy them?<\/li><\/ul><p>Questions like these are exactly what was rolling around the gray-matter for 5 successful (yet very different) bathroom remodeling contractors who chose to become <a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/\">laminate wall panel dealers<\/a>. In this article you\u2019ll learn (in their words, not mine), why these owners made this decision and how it\u2019s impacted their businesses.<\/p><p>However, before I do that, I\u2019ll give you a brief introduction to these 5 companies \u2013 and their owners. Then I\u2019ll use a question-and-answer format so you can see how offering laminate tub and <a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/\">shower wall panels<\/a> has helped their businesses evolve. \u00a0<\/p><h2><strong>Profiles of 5 Successful Laminate Wall Panel Dealers <\/strong><\/h2><ul><li><strong>\u00a0<\/strong><strong>Tony Hoty, <em>President, Bath Depot Cleveland &amp; Tony Hoty Training and Consulting<\/em> \u2013 <\/strong>Tony has not only been running successful remodeling companies for decades, he\u2019s also a trusted consultant and trainer to building material manufacturers and remodeling contractors. If you\u2019re looking to do something in the remodeling business, Tony\u2019s probably already done it and learned how to do it better!<\/li><li><strong>Jared Chevraux, <em>Executive VP, JTEK Solutions Group \u2013 <\/em><\/strong>Jared, along with his dad Joe, run an established home modifications and remodeling company in Canton Ohio. They specialize in accessible and universal designed spaces for seniors and those with disabilities. They\u2019re nationwide leaders in the accessible remodeling industry and their local community.<\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Profile-5-Laminate-Wall-Panel-Dealers-Jared-Chevraux-JTEK-Solutions-Group.jpg\" alt=\"Profile 5 Laminate Wall Panel Dealers Jared Chevraux JTEK Solutions Group | Innovate Building Solutions #LaminateWallPanels #ShowerBase #ShowerRemodel\" width=\"900\" height=\"835\" class=\"alignnone wp-image-1313 size-full\" srcset=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Profile-5-Laminate-Wall-Panel-Dealers-Jared-Chevraux-JTEK-Solutions-Group.jpg 900w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Profile-5-Laminate-Wall-Panel-Dealers-Jared-Chevraux-JTEK-Solutions-Group-768x713.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>Pictured: Jared Chevraux<\/p><ul><li><strong>Bob and Kathy Green, <em>Owners of Anew Bath Concepts \u2013 <\/em><\/strong>Nobody in Decatur, Illinois is going to accuse Robert and Kathy of being \u2018run of the mill.\u2019 They\u2019re not only unique in their fun marketing approaches, but the products they offer would never be described as \u2018boring.\u2019 Whether it\u2019s <a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/\">laminate wall panels<\/a>, polymer decorative concrete bases or river\u2019s edge seating \u2013 a homeowner will find uniqueness (and a focus on top-shelf customer service) when they choose Bob and Kathy at Anew.<\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/IMG_0013-1.jpg\" alt=\"IMG_0013 Rob &#038; Kathy Green | Innovate Building Solutions #BathroomRemodel #ShowerRemodel #ShowerWallPanels\" width=\"900\" height=\"1200\" class=\"alignnone size-full wp-image-1331\" srcset=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/IMG_0013-1.jpg 900w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/IMG_0013-1-675x900.jpg 675w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/IMG_0013-1-768x1024.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><br \/>Pictured: Bob and Kathy Green<\/p><ul><li><strong>Paul Williams and Jerome Sulkoski, <em>Owners of Perfect Storm Renovations \u2013 <\/em><\/strong>If you\u2019re looking to model yourself after a young, aggressive, ownership group who knows how to combine fast growth with fun \u2013 Paul and Jerome are the guys for you. They\u2019ve created the \u2018perfect storm\u2019 (sorry for the pun, couldn\u2019t help myself) combining exciting products \u2013 and hilarious marketing (you\u2019ve got to check out their TV commercials!). Perfect Storm has quickly become leaders in the remodeling business in Wilkes-Barre Pennsylvania.<\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Profile-5-laminate-wall-panel-dealers-Perfect-Storm-Renovations-Paul-and-Jerome.jpg\" alt=\"Profile 5 laminate wall panel dealers Perfect Storm Renovations Paul and Jerome | Innovate Building Solutions #LaminateShowerWallPanels #ShowerWalls #BathroomRemodel\" width=\"900\" height=\"677\" class=\"alignnone wp-image-1314 size-full\" srcset=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Profile-5-laminate-wall-panel-dealers-Perfect-Storm-Renovations-Paul-and-Jerome.jpg 900w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Profile-5-laminate-wall-panel-dealers-Perfect-Storm-Renovations-Paul-and-Jerome-768x578.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>Pictured: Paul Williams and Jerome Sulkoski<\/p><ul><li><strong>Nathan OKorn, <em>Owner of Concord Custom Services \u2013 <\/em><\/strong>Nathan shows how you can have a successful bath remodeling business without hiring a bunch of people you\u2019ve got to manage. Nathan\u2019s goal is to provide a high-quality installation without becoming a modern-day version of \u2018Eldon the Painter\u2019 (for fans of the old TV Show <em>Murphy Brown \u2013 <\/em>you know you don\u2019t want to be the single-person remodeler who stays at a job site for weeks-on-end until you <em>finally<\/em> get the job done).<\/li><\/ul><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/dealer-pic.jpg\" alt=\"Nathan dealer pic | Innovate Building Solutions #LaminateShowerWalls #BathroomRemodel #ShowerRemodel\" width=\"900\" height=\"1600\" class=\"alignnone wp-image-1327 size-full\" srcset=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/dealer-pic.jpg 900w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/dealer-pic-506x900.jpg 506w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/dealer-pic-768x1365.jpg 768w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/dealer-pic-864x1536.jpg 864w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><br \/>Pictured: Nathan OKorn<br \/><p>So, now let\u2019s look at questions (and most importantly, thoughtful answers) from Tony, Jared, Robert, Kathy, Paul, Jerome, and Nathan. \u00a0\u00a0<\/p><h2><strong>Question #1) Why did you take on laminate wall panels in the first place? What interested you in this line? <\/strong><\/h2><p><strong>\u00a0<\/strong>While EVERYONE mentioned the looks and feel of <a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/\">laminate wall panels<\/a> as a driver to adding this product line, you\u2019ll see below the varied reasons these owners ultimately took the plunge.<br \/><br \/><\/p><ul><li>\u00a0<em>\u201cCustomers don\u2019t like acrylic, and tile takes too doggone long! We like the upscale look of these wall panels, the ability to differentiate vs. the competition, AND we can get the high-volume installations we need to ramp up our business.\u201d \u2013 <\/em><strong><em>Paul Williams <\/em><\/strong><\/li><\/ul><p>&nbsp;<\/p><ul><li><em>\u201cWe like the installation flexibility and ability to use laminate panels in either a standard tub to shower conversion or a wet room. This product works in bath and kitchen remodels.\u201d <\/em><strong><em>Jared Chevraux<\/em><\/strong><\/li><\/ul><p>&nbsp;<\/p><ul><li><em>\u00a0\u201cMike \u2013 my customer forced me into researching these panels. They didn\u2019t want tile and I had to find an alternative. What I didn\u2019t expect to find is I can make more dollars per day with these panels because I\u2019m in and out of jobs quicker than with tile. And an additional bonus is I don\u2019t have to take a bunch of time at the end of the day cleaning my tools either!\u201d <\/em><strong><em>Nathan OKorn<\/em><\/strong><\/li><\/ul><p>&nbsp;<\/p><ul><li><em>\u201cI chose the laminate wall panel line because it\u2019s stylish, yet you can still get in an out of a bath remodel job in 2 days or less. And besides everyone knows fish and house guests (\u2018er remodelers) stink after 3 days!\u201d <\/em><strong><em>Tony Hoty <\/em><\/strong><\/li><\/ul><p>&nbsp;<\/p><ul><li><em>\u201cI hate how acrylic panels look fake, so when Kathy and I started our own business, we were looking for better products which would feel and look like the real thing. Laminate panels give us what we were looking for.\u201d <\/em><strong><em>Robert Green<\/em><\/strong><strong><em> <\/em><\/strong><\/li><\/ul><a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/08\/Question-1-credit-Robert-Green-Anew-Bath-Concepts-fashionable-laminate-wall-panels.jpg\" alt=\"Question 1 credit Robert Green Anew Bath Concepts fashionable laminate wall panels | Innovate Building Solutions #LaminateWallPanels #ShowerWalls #ShowerRemodel\" width=\"900\" height=\"1200\" class=\"alignnone wp-image-1309 size-full\" srcset=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/08\/Question-1-credit-Robert-Green-Anew-Bath-Concepts-fashionable-laminate-wall-panels.jpg 900w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/08\/Question-1-credit-Robert-Green-Anew-Bath-Concepts-fashionable-laminate-wall-panels-675x900.jpg 675w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/08\/Question-1-credit-Robert-Green-Anew-Bath-Concepts-fashionable-laminate-wall-panels-768x1024.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><br \/>Image Source: Robert Green &#8211; Anew Bath Concepts<br \/><br \/><a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/become-a-dealer\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/08\/Join-Our-Community-IBB-1-1.png\" alt=\"\" width=\"423\" height=\"141\" class=\"alignnone  wp-image-1299\" \/><\/a><br \/><h2><strong>Question #2) What have been the most popular wall panel patterns? <\/strong><\/h2><p>When talking to these owners, one thing was readily apparent \u2013 the cracked cement look is hot. Everyone mentioned it as their best-selling pattern. Other favorites include \u2018rough wood in a 24\u201d x 24\u201d tile look (like you\u2019ll see in Jared\u2019s showroom pic below),\u2019 white high gloss in a 24\u201d x 12\u201d size, gray Sahara, and the marble patterns (like white marble, Bianco marble and silver-gray marble) in the 24\u201d x 24\u201d size.<br \/><a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-2-JTEK-Solutions-Group-Showroom-Rough-Wood-Bathtub-Wall-panels.jpg\" alt=\"Question 2 JTEK Solutions Group Showroom Rough Wood Bathtub Wall panels | Innovate Building Solutions #RoughWoodShowerWall #ShowerWallPanels #BathroomRemodel\" width=\"900\" height=\"1277\" class=\"alignnone size-full wp-image-1310\" srcset=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-2-JTEK-Solutions-Group-Showroom-Rough-Wood-Bathtub-Wall-panels.jpg 900w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-2-JTEK-Solutions-Group-Showroom-Rough-Wood-Bathtub-Wall-panels-634x900.jpg 634w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-2-JTEK-Solutions-Group-Showroom-Rough-Wood-Bathtub-Wall-panels-768x1090.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p><p>There\u2019s also excitement around new patterns like Bianco marble, black hexagon, and 90-degree Ocean blue herringbone.<br \/><a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-2-Tile-pattern-1-ocean-blue-90-degree-herringbone-wall-panels.jpg\" alt=\"Question 2 - Tile pattern 1 ocean blue 90 degree herringbone wall panels | Innovate Building Solutions #HerringbonePattern #HerringboneShowerWalls #HerringboneShowerPanels\" width=\"900\" height=\"1200\" class=\"alignnone size-full wp-image-1311\" srcset=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-2-Tile-pattern-1-ocean-blue-90-degree-herringbone-wall-panels.jpg 900w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-2-Tile-pattern-1-ocean-blue-90-degree-herringbone-wall-panels-675x900.jpg 675w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-2-Tile-pattern-1-ocean-blue-90-degree-herringbone-wall-panels-768x1024.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><br \/><br \/><a href=\"https:\/\/innovatebuildingsolutions.com\/waterproof-wall-panels-free-samples\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/08\/Request-Free-Samples.png\" alt=\"\" width=\"516\" height=\"172\" class=\"alignnone  wp-image-1298\" \/><\/a><\/p><h2><strong>Question #3) What advice would you give new laminate shower wall panel dealers on how to effectively launch this product? <\/strong><\/h2><p>Although there were similarities in the right steps to get this product moving \u2013 the strategies these 5 businesses used to increase their sales WERE NOT the same as you\u2019ll see below.<br \/><a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-3-visit-Innovate-Building-Solutions-crated-laminate-wall-panels-.jpg\" alt=\"Question 3 visit Innovate Building Solutions crated laminate wall panels #ShowerWalls #Remodeling #LaminateWallPanels\" width=\"900\" height=\"1200\" class=\"alignnone size-full wp-image-1312\" srcset=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-3-visit-Innovate-Building-Solutions-crated-laminate-wall-panels-.jpg 900w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-3-visit-Innovate-Building-Solutions-crated-laminate-wall-panels--675x900.jpg 675w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-3-visit-Innovate-Building-Solutions-crated-laminate-wall-panels--768x1024.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p><ul><li><em>\u201cCreating physical displays in a local mall where people can see, touch, feel and learn about these panels has been huge for us. The biggest issue we had is people thought the panels would be too expensive for them, so we started putting prices on the display so they would know they\u2019re also affordable.\u201d <strong>Robert Green <\/strong><\/em><\/li><\/ul><p><strong> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/IMG_0012.jpg\" alt=\"IMG_0012 Bob Green Display | Innovate Building Solutions #LaminateWallPanels #WaterproofLaminateWallPanels #ShowerWallPanels\" width=\"900\" height=\"1200\" class=\"alignnone size-full wp-image-1333\" srcset=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/IMG_0012.jpg 900w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/IMG_0012-675x900.jpg 675w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/IMG_0012-768x1024.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><br \/><br \/><\/strong>Image Source: Robert Green(pictured) &#8211; Anew Bath Concepts<\/p><ul><li><em>\u201cI\u2019m a classic entrepreneur and believe in \u2018building the boat in the water.\u2019 So, I just jumped in and started selling the product and let on the job training take care of the rest. In retrospect, I\u2019d have done more sales training before getting started.\u201d <strong>Tony Hoty <\/strong><\/em><\/li><\/ul><p><strong>\u00a0<\/strong><\/p><ul><li><em>\u201cIf you have a showroom, build displays IMMEDIATELY! That\u2019s when this product really started rolling for us. When people start seeing and experiencing the material in person, they are falling in love with them. It\u2019s a higher-end look than fiberglass and acrylic wall surrounds.\u201d <strong>Jared Chevraux <\/strong><\/em><\/li><\/ul><p><strong>\u00a0<\/strong><\/p><ul><li><em>\u201cAs a single person remodeler who sells and installs my own jobs, it\u2019s critical to have the right installation tools before you go to install your first job. I recommend a self-leveling laser, a high-quality track saw, and a 7\u2019 level.\u201d <strong>Nathan OKorn <\/strong><\/em><\/li><\/ul><p><strong>\u00a0<\/strong><\/p><ul><li><em>\u201cI\u2019d recommend visiting Innovate Building Solutions before launching. Then start selling immediately thereafter. We learned so much seeing the displays in Mike\u2019s Cleveland location, meeting the team, and seeing how the product was shipped. Then we hit the ground running!\u201d <strong>Jerome Sulkoski <\/strong><\/em><\/li><\/ul><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Ubh39oCuNYU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"allowfullscreen\"><\/iframe><h2><strong>Question #4) Which demographic groups or target markets like laminate wall panels the best? <\/strong><\/h2><p>For this question I heard similar responses from everyone. Just like Tony Hoty said to me, <em>\u201cMike, laminate wall panels have mass appeal. They work for Millennials, Baby Boomers, you name it. Shower wall surrounds made of acrylic (which are still best known), don\u2019t have the \u2018sex appeal\u2019 of these click-together laminate panels.\u201d<\/em> \u00a0<\/p><h2><strong>Question #5) Why have customers chosen laminate wall panels? <\/strong><\/h2><p>While many of the reasons between those I interviewed were the same, I\u2019ve shared a few of the group\u2019s responses below. But one fact is true across everyone \u2013 the looks of these panels are a big selling point.<\/p><ul><li><em>\u201cLaminate wall panels look expensive, yet they\u2019re still affordable.\u201d <\/em><strong><em>Kathy Green <\/em><\/strong><\/li><\/ul><p><a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-5-credit-Anew-Bath-Concepts-Kathy-Green-Greige-Slate-Laminate-Wall-panels-.jpg\" alt=\"Question 5 credit Anew Bath Concepts Kathy Green Greige Slate Laminate Wall panels | Innovate Building Solutions #ShowerRemodel #ShowerWalls #BathroomRemodel\" width=\"900\" height=\"1200\" class=\"alignnone wp-image-1315 size-full\" srcset=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-5-credit-Anew-Bath-Concepts-Kathy-Green-Greige-Slate-Laminate-Wall-panels-.jpg 900w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-5-credit-Anew-Bath-Concepts-Kathy-Green-Greige-Slate-Laminate-Wall-panels--675x900.jpg 675w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-5-credit-Anew-Bath-Concepts-Kathy-Green-Greige-Slate-Laminate-Wall-panels--768x1024.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><br \/>Image Source: Kathy Green &#8211; Anew Bath Concepts<\/p><ul><li>\u201c<em>I\u2019ve found the contemporary designs appeal to younger buyers and the marble and travertine patterns are winners for the older crowd. In addition, the lifetime guarantee is a strong selling point.\u201d <\/em><strong><em>Tony Hoty <\/em><\/strong><\/li><\/ul><p>&nbsp;<\/p><ul><li><em>\u201cPeople are choosing <a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/\">Fibo laminate wall panels<\/a> because they\u2019re unique and a step up from standard fiberglass systems. The fact that they\u2019re simple to clean is also key.\u201d <\/em><strong><em>Jared Chevraux<\/em><\/strong><\/li><\/ul><br \/><a href=\"https:\/\/innovatebuildingsolutions.com\/waterproof-wall-panels-free-samples\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/08\/Request-Free-Samples.png\" alt=\"\" width=\"426\" height=\"142\" class=\"alignnone  wp-image-1298\" \/><\/a><br \/><h2><strong>Question #6) What are the main objections you get in the selling process? <\/strong><\/h2><p>As I like to say there\u2019s no wall panel system which is perfect for everyone. You will have objections \u2013 no matter what you\u2019re selling (it goes with the territory of selling anything). However, when it comes to <a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/\">laminate wall panels<\/a> the group universally said there\u2019s one main sales objection you must overcome. That objection is these 3\/8\u201d thick high pressure laminate wall panels are built onto a wood backing.<br \/><a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-6-high-pressure-laminate-wall-panel-on-marine-grade-plywood.png\" alt=\"Question 6 high pressure laminate wall panel on marine grade plywood | Innovate Building Solutions #LaminateWallPanels #ShowerBases #ShowerWalls\" width=\"900\" height=\"674\" class=\"alignnone size-full wp-image-1316\" srcset=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-6-high-pressure-laminate-wall-panel-on-marine-grade-plywood.png 900w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-6-high-pressure-laminate-wall-panel-on-marine-grade-plywood-768x575.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p><p>So, how have these successful bathroom remodeling entrepreneurs handled this customer concern? Read on.<\/p><ul><li><em>\u201cOur sales team explains the high-pressure laminate surface is applied onto marine grade plywood \u2013 the same material used in boats.\u201d <strong>Tony Hoty<\/strong><\/em><\/li><\/ul><p><strong><em>\u00a0<\/em><\/strong><\/p><ul><li><em>\u201cWe explain the design of the interlocking panels and how these systems have been sold and used in Europe for over 41 years. It\u2019s already an established product.\u201d <strong>Jerome Sulkoski \u00a0<\/strong><\/em><\/li><\/ul><p><strong>\u00a0<\/strong><\/p><ul><li><em>\u201cAt first customers are skeptical of wood backed panels. However, once we show how the product is waterproof through its click-lock design, the use of the hybrid polymer sealant, and high-pressure laminate exterior, the design makes sense to them.\u201d <strong>Jared Chevraux<\/strong><\/em><\/li><\/ul><h2><strong>Question #7) How are you lead generating for laminate wall panel sales appointments? <\/strong><\/h2><p>What\u2019s difficult about marketing is what may work in \u2018town A,\u2019 may not work in \u2018town B.\u201d In addition, effective marketing can be the byproduct of innovative entrepreneurs who think (to be clich\u00e9 here) a bit out of the box. Check out what these owners are doing to create leads to fill their sales teams\u2019 pipeline.<\/p><ul><li><em>\u201cPutting laminate panels in our showroom has been essential for us. It gives the product \u2013 and our company \u2013 credibility. People can see, touch, and feel the wall surrounds. They can\u2019t believe how realistic they look. In addition, we post our work on social media \u2013 including Facebook and even got a bunch of hits from Tik-Tok!\u201d <\/em><strong><em>Jared Chevraux<\/em><\/strong><\/li><\/ul><p>&nbsp;<\/p><ul><li><em>\u201cOur TV commercials really put us on the map and cemented our position in the market. In addition, we use radio, SEO, PPC and social media. We\u2019re growing fast and will continue promoting heavily to stay on the rise.\u201d <strong>Paul Williams <\/strong><\/em><\/li><\/ul><p><iframe loading=\"lazy\" title=\"tile to fibo conversion\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0fqB03Gcx48?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><ul><li><em>\u201cI think the \u2018after\u2019 pictures (which I need more of) are very important in promoting laminate wall panels \u2013 or any bathroom product for that matter. I like to show \u2018real pictures\u2019 (not renderings). In addition, we\u2019re still building out our showroom to up our game with this line.\u201d <strong>Tony Hoty<\/strong><\/em><\/li><\/ul><p><a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-7-Tony-Hoty-in-front-of-laminate-shower-wall-panel-showroom-display.jpg\" alt=\"Question 7 Tony Hoty in front of laminate shower wall panel showroom display | Innovate Building Solutions #LaminateWallPanels #ShowerRemodel #BathroomRemodel\" width=\"900\" height=\"1200\" class=\"alignnone size-full wp-image-1319\" srcset=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-7-Tony-Hoty-in-front-of-laminate-shower-wall-panel-showroom-display.jpg 900w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-7-Tony-Hoty-in-front-of-laminate-shower-wall-panel-showroom-display-675x900.jpg 675w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-7-Tony-Hoty-in-front-of-laminate-shower-wall-panel-showroom-display-768x1024.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><br \/>Pictured: Tony Hoty<\/p><ul><li><em>\u201cI\u2019m a small contractor \u2013 and want to stay that way. My only promotion is Google My Business. And of course, my repeat and referral customers keep me plenty busy.\u201d <strong>Nathan OKorn<\/strong><\/em><\/li><\/ul><p>&nbsp;<\/p><ul><li><em>\u201cI\u2019ve had good success with our displays in the mall, Facebook, and growing traffic through our SEO efforts for our web site. On the other hand, TV and radio have largely been a bust for us.\u201d <\/em><strong><em>Robert Green<\/em><\/strong><\/li><\/ul><a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/become-a-dealer\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/08\/Join-Our-Community-IBB-1-1.png\" alt=\"\" width=\"441\" height=\"147\" class=\"alignnone  wp-image-1299\" \/><\/a><br \/><h2><strong>Question #8) What tricks have you learned about installing laminate wall panels? <\/strong><\/h2><p>If I\u2019m being real with you (as Randy Jackson would say on <em>American Idol<\/em>) <a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/\">laminate wall panels<\/a> DO NOT install like other panels on the market (which are glued onto moisture resistant greenboard). So, there is a learning curve. They are different. So, what can you do to speed up the installation learning curve? Here\u2019s some thoughts.<br \/><a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-8-installing-laminate-wall-panels-onto-OSB.png\" alt=\"Question 8 installing laminate wall panels onto OSB | Innovate Building Solutions #LaminateShowerWallPanels #FiboWallPanels #ShowerWallPanels\" width=\"900\" height=\"1200\" class=\"alignnone size-full wp-image-1320\" srcset=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-8-installing-laminate-wall-panels-onto-OSB.png 900w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-8-installing-laminate-wall-panels-onto-OSB-675x900.png 675w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2022\/09\/Question-8-installing-laminate-wall-panels-onto-OSB-768x1024.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p><ul><li><em>\u201cDon\u2019t wait to get the right tools. Make sure you have a 7\u2019 level, a high-quality Makita track saw and a self-leveling laser. The prep work before installing these panels is very important. These tools will make it simpler for you \u2013 as they have for me.\u201d <strong>Nathan OKorn<\/strong><\/em><\/li><\/ul><p>&nbsp;<\/p><ul><li><em>\u201cYou need to be more precise with laminate wall panels than with acrylic surrounds. In addition, you want a plan on how you\u2019re going to handle the \u2018dog leg\u2019 when your wall panels extend beyond the tub surround or shower pan.\u201d <strong>Tony Hoty<\/strong><\/em><\/li><\/ul><h2><strong>Question #9) What tools or programs will help you sell laminate wall panels better? <\/strong><\/h2><p>As the leader of a nationwide <a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/\">bathroom wall panel supply<\/a> business who is looking to grow the dealer channel for <a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/\">Fibo laminate wall panels<\/a>, I wish I could tell you when I talked to these existing customers they told me, \u201cMike, you\u2019ve got it all. You\u2019re even more amazing than your mother told me you were!\u201d However, if I told you this, I\u2019d be lying.<\/p><p>The reality is our product line (which we source in containers from Fibo Systems in Norway) and the programs we offer to help a bath remodeling dealer will always be a \u2018work-in-progress.\u2019 However, it\u2019s wonderful to get ideas from innovative (yes, pun intended) dealers of how we could \u2018notch up our game.\u2019 And here\u2019s a few areas the 7 people interviewed for this article identified for us.<\/p><ul><li><strong>(1) Develop a \u2018visualizer\u2019 tool<\/strong> where people can see (in shower and bathtub surrounds) what the wall panels look like on full walls. And the good news is this project is already in progress. I\u2019m hoping we have something live by the first quarter of 2023.<\/li><li><strong>(2)<\/strong> Tony Hoty mentioned putting <strong>images of the full showers on the back of the samples<\/strong> so it\u2019s simple for customers to see the tile orientation and look. This improvement has recently been implemented by Ashley Carter and Makayla Shelton on our team.<\/li><li><strong>(3) <\/strong>Nathan O\u2019Korn and Jerome Sulkoski asked for <strong>more in-depth installation videos. <\/strong>This is on our list but hasn\u2019t been scheduled yet.<\/li><\/ul><h2><strong>So, after getting input from existing laminate wall panel dealers are you intrigued to learn more? <\/strong><\/h2><p>Choosing a <a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/\">grout free shower wall panel<\/a> line is a big decision. Making the right choice will lead to more profitable remodeling jobs which &#8211; unlike tile showers -don\u2019t take forever to finish \u2013 or suck all the profits from your projects. However, selecting the right surround system (or systems) can be confusing.<\/p><p>If you want to learn more about <a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/\">laminate wall panels<\/a>, <a href=\"https:\/\/innovatebuildingsolutions.com\/product\/modern-low-profile-shower-pans-bases\/\">low profile shower pans<\/a> and a complete <a href=\"https:\/\/innovatebuildingsolutions.com\/product\/shower-replacement-kits-alcove-showers\/\">replacement shower kit<\/a> program call me (I\u2019m Mike, the President of Innovate Building Solutions at 888-467-5888). And if you want to learn from these amazing entrepreneurs I\u2019ve had the pleasure of working with, you can reach them at the numbers below. Thanks for reading. I look forward to talking to you in the future.<\/p><ul><li>Tony Hoty, Bath Depot \u2013 440-296-9999<\/li><li>Nathan OKorn, Concord Custom Services \u2013 440-897-6544<\/li><li>Paul Williams and Jerome Sulkoski, Perfect Storm Renovations \u2013 570-899-8710<\/li><li>Robert and Kathy Green, Anew Bath Concepts, &#8211; 217-619-5977<\/li><li>Jared Chevraux, JTEK Solutions Group, 330-526-6009<\/li><\/ul><p>###<\/p><p>In addition, if you\u2019d like to connect on LinkedIn, you\u2019ll find me <a href=\"https:\/\/www.linkedin.com\/in\/mikefoti\/\">https:\/\/www.linkedin.com\/in\/mikefoti\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Choosing a bath and shower wall panel line for your remodeling business isn\u2019t easy. Questions like the following are likely popping into your head while mulling over your options:Will the lines I\u2019m researching help me differentiate my offerings vs. my crazy, low-ball competitors who are undercutting me with ridiculous prices?Will the product be straightforward to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6,159],"tags":[294,303,312,310,297,314,308,296,299,311,9,307,300,306,298,313,302,309,304,295,7,172,301,305],"class_list":["post-1290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-marketing","category-wall-panels-for-showers-and-kitchen-backsplashes","tag-acrylic-wall-panel-dealer","tag-advise-to-wall-panel-dealers","tag-anew-bath-concepts","tag-bath-depot-cleveland","tag-bob-green-and-kathy-green","tag-concord-home-services","tag-installing-laminate-wall-panels","tag-jared-chevraux","tag-jerome-sulkoski","tag-jtek-solutions-group","tag-laminate-wall-panel-dealer","tag-lead-generating-for-wall-panels","tag-nathan-okorn","tag-objections-laminate-wall-panels","tag-paul-williams","tag-perfect-storm-renovations","tag-popular-wall-panels","tag-programs-for-wall-panels","tag-target-market-wall-panels","tag-tony-hoty","tag-wall-panel-dealer","tag-wall-panel-dealers","tag-why-become-a-wall-surround-dealer","tag-why-choose-laminate-wall-panels"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Become a Laminate Wall Panel Dealer vs. Acrylic or Cultured Marble Surrounds \u2013 Innovate Builders Blog - Innovate Building Dealers<\/title>\n<meta name=\"description\" content=\"Learn why 5 innovative bath remodeling companies decided to become a laminate shower and tub wall panel dealer. 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