{"id":2149,"date":"2026-04-20T14:10:22","date_gmt":"2026-04-20T18:10:22","guid":{"rendered":"https:\/\/innovatebuildingsolutions.com\/dealers\/?p=2149"},"modified":"2026-04-20T14:10:22","modified_gmt":"2026-04-20T18:10:22","slug":"better-best-strategies-to-sell-1-day-bath-projects-for-contractors","status":"publish","type":"post","link":"https:\/\/innovatebuildingsolutions.com\/dealers\/2026\/04\/better-best-strategies-to-sell-1-day-bath-projects-for-contractors\/","title":{"rendered":"The More Profitable Way to Sell Bathrooms \u2013 A “Better-Best\u201d Strategy for Quick Installation or 1-Day Bathroom Contractors"},"content":{"rendered":"

Are your bathroom remodeling profits margins tanking (and no, that WAS NOT <\/em>meant to be a bad toilet pun!)<\/p>

Are you selling acrylic surrounds and pans which offer minimal differentiation vs. competitors for quick installation bathroom projects? Or are you stuck with the least imaginative designs your acrylic manufacturer sells because you\u2019re not one of the \u2018big players\u2019 in your market, or at least not yet?<\/p>

Or possibly you\u2019re a general contractor, design-build remodeler, or home access contractor looking for ideas to add consistency and profitability to maximize the return you get from the \u2018harder-to-find-than-you\u2019d-like\u2019 bathroom installation crews you employ today?<\/p>

If so, you need to read this article.<\/p>

In \u2018Part 1,\u2019 learn why selling quick installation (or some say one-day bathrooms \u2013 although, in reality, most are NOT done in a day) is a smart path to larger, and more consistent profits. Of course, that\u2019s IF you do it right!<\/p>

In \u2018Part 2,\u2019 see what you SHOULD NOT do if you want to succeed with a \u2018better-best\u2019 quick installation bathroom<\/a> strategy.<\/p>

And in \u2018Part 3\u2019 get 10 practical strategies experienced (and profitable) quick- installation bathroom contractors<\/a> use to make this business segment go.<\/p>

Let\u2019s dig in.<\/p>

Part 1 \u2013 Why use a \u2018better-best\u2019 product strategy to grow a quick installation (1-Day) bathroom business? <\/strong><\/h2>

If you don\u2019t know your \u2018why\u2019 you\u2019ll have a hard time implementing your \u2018how.\u2019 Here\u2019s 7 reasons why a \u2018better best\u2019 product strategy helps quick installation bathroom remodelers<\/a> maximize profits.<\/p>

Reason #1<\/em><\/strong> to use a \u2018better-best\u2019 bathroom product strategy<\/em>\u2013 You can use \u2018best\u2019 to anchor the price you charge for \u2018better\u2019 <\/strong><\/h3>

When you show a higher-end wall surround line<\/a>, with a larger price, it helps make your \u2018better\u2019 product feel like the customer is saving money. And with todays tighter budgets, and consumer desires (and needs) for \u2018affordability,\u2019 this can be a key strategy.

\"Part<\/a><\/p>

When you offer alternatives, customers can \u2018shop within your program\u2019 vs. them feeling the need to \u2018shop outside your program\u2019 to get competitive quotes.<\/p>

Reason #2<\/em><\/strong> to use a \u2018better-best\u2019 bathroom product strategy<\/em>\u2013 Because some people just have to own \u2018the best.\u2019 <\/strong><\/h3>

I\u2019ll bet you can think of someone in your friend or family group who has to brag and show you when they\u2019ve bought \u2018the best.\u2019<\/p>

My brother for example (who can afford <\/em>the best) has never been shy to own \u2013 and show off \u2013 the latest \u2018gadgets\u2019 or fancy vehicles he\u2019s got.

\"Part<\/p>

And when you show a person like this your \u2018better and best\u2019 \u2013 they\u2019ll choose the best. And do you know why they do that? It\u2019s because \u2018they\u2019re<\/em> worth it\u2019 (or at least they want others to know they can afford the best!).<\/p>

Reason #3<\/em><\/strong> to use a \u2018better-best\u2019 bathroom product strategy<\/em>\u2013 Because customers want to feel in control. <\/strong><\/h3>

When you only give customers one product option (let\u2019s say it\u2019s the common 1\/8\u201d thick acrylic shower surrounds and pans), and in your sales presentation you\u2019re trying to \u2018kill\u2019 (and doesn\u2019t that sound nasty) all other product options, doesn\u2019t that take the feeling of control away from your customers?<\/p>

When they have \u2018better-best\u2019 options, they can choose an affordable shower surround and base<\/a> (better) or a luxury shower option (best) system<\/a>.

\"Part<\/a><\/p>

And in your case, you\u2019re good with whatever choice they make (Ok, as long as they buy from you!).<\/p>

Reason #4<\/em><\/strong> to use a \u2018better-best\u2019 bathroom product strategy<\/em>\u2013 Having a \u2018best line\u2019 attracts higher-end customers. <\/strong><\/h3>

In most cases the margins you earn per day\/per crew go up as the \u2018ticket size\u2019 of a job increases. For example, it usually doesn\u2019t take longer to install a solid stone shower pan<\/a> (at a higher price) than it does a \u2018bargain-basement\u2019 fiberglass or acrylic shower base (and in some cases it takes less time because the quality is better).

\"Part<\/a><\/p>

In addition, \u2018showing\u2019 nicer looking products in your home show displays and\/or ads can attract customers because they look cooler than the cheap, plasticky stuff they see in your competitor\u2019s booths or ads.<\/p>

Reason #5 to use a \u2018better-best\u2019 bathroom product strategy<\/em><\/strong>\u2013 You\u2019ll improve closing percentages which help lessen the impact of the \u2018ever-increasing-costs\u2019 of lead generation. <\/strong><\/h3>

If your lead-gen costs ARE NOT getting cheaper (and as a matter of fact they\u2019re growing by the day, and AI isn\u2019t helping things either), you can \u2018stand in line\u2019 because you\u2019re like the rest of the quick installation bathroom dealers<\/a> or general remodelers out there.<\/p>

The lead-gen \u2018game\u2019 is brutal! You\u2019ve got to \u2018mine\u2019 those leads and improve closing percentages if you hope to grow your business \u2013 and stay in business with efficient marketing campaigns and sales processes.<\/p>

Having more product options (through a better-best strategy) will help you sign more deals because you\u2019ll appeal to more buyers.
\"Part<\/p>

Reason #6 to use (quicker to install products) and a \u2018better-best\u2019 bathroom product strategy<\/em><\/strong>\u2013 The customers really don\u2019t want you there. But they do want more simplicity and less disruption in their lives\u2026and in their bathrooms. <\/strong><\/h3>

Even if your customers love, love, love you and your operations team, if you\u2019re being honest, they\u2019re excited to enjoy the finished bathrooms (with less day to day cleaning hassles and an up to date look) but are DREADING <\/em>the \u2018bathroom remodeling process.\u2019<\/p>

With quick installation bathroom products<\/a>, you\u2019ll install a system which WILL NOT keep you lingering in your customer\u2019s home too long. In addition, they\u2019ll also get a simpler to maintain shower or tub to shower conversion<\/a> for the life they\u2019re in the home.<\/p>

And as remodeling industry consultant Tony Hoty <\/em>says, \u201cCustomers don\u2019t want contractors in their homes any more than want fish in their house. It stinks, it\u2019s messy, and they want it gone as fast as possible.\u201d <\/em>\u00a0<\/p>

Reason #7 to use a \u2018better-best\u2019 bathroom product strategy<\/em><\/strong>\u2013 Differentiate your company from \u2018Chuck in a Truck.\u2019\u00a0\u00a0 <\/strong><\/h3>

In a crowded remodeling world, there\u2019s always \u2018Chuck in Truck.\u2019 He\u2019ll give them a \u2018deal\u2019 because he (or she, don\u2019t want to be sexist here) has little to no overhead and doesn\u2019t charge what\u2019s required to have a sustainable business.<\/p>

One of the facts about \u2018Chuck\u2019 is \u2018he\u2019 usually sells the \u2018same-old-same-old product\u2019 because that\u2019s what he knows. He\u2019s not researching new products and systems.<\/p>

When you differentiate with unique products \u2013 and a \u2018better-best\u2019 offering you put yourself (and your company) in a class beyond \u2018Chuck.\u2019<\/p>

Part 2 \u2013 Three things you should NOT DO to succeed in the quick installation (1-Day) bathroom biz? <\/strong><\/h2>

If you\u2019ve been an entrepreneur for a number of years, you\u2019ve had your share of \u2018screw-ups.\u2019 And while it\u2019d be nice to \u2018think\u2019 they\u2019ll never happen again, that\u2019s not the case \u2013 because learning, growing, and starting new things DOES come with \u2018lessons\u2019 along the way.<\/p>

And that\u2019s why it\u2019s helpful to know a few things \u2018NOT TO DO\u2019 to minimize errors. Here\u2019s 3 to make a note of in the quick installation bathroom business<\/a> (AKA the one day bathroom business<\/a>).<\/p>

(1) \u2018Don\u2019t sell \u2018good.\u2019 <\/em><\/strong>You go to Lowes. You go to Home Depot. You go to Menards. Their aisles are filled with (so-called) \u2018good\u2019 products, but you HATE THEM. The question is why? Well, it\u2019s because they\u2019re cheap, flimsy, and some might say they\u2019re garbage. Also, they\u2019re a P.I.T.A. to install (and if the installation goes \u2018sideways\u2019 you\u2019ll have a few choice 4 letter words to say I can\u2019t print here because this is a \u2018family-friendly\u2019 blog). It takes longer to install \u2018good\u2019 bathroom products than better\/best.<\/p>

(2) If possible, stay away from first time homeowners – <\/em><\/strong>In this market \u2018gray haired clients\u2019 are the way to go. They have money. They have needs (maybe they\u2019re seeing the economic value to \u2018age in place.\u2019 vs. long term care facilities). And many first-time owners have those \u2018money-absorbing\u2019 humans (A.K.A. kids, who have SO MANY needs and wants). If you want to make money, target your social media ads and web site towards people who need a quick installation bathroom vs. people who \u2018want\u2019 one!<\/p>

(3) Don\u2019t wait for your business to \u2018grow by referral\u2019 if you want to grow quickly – <\/em><\/strong>Who doesn\u2019t like referrals? \u2018Err that\u2019d be no sane marketer or business owner ever <\/em>(and you can say that in a Valley Girl voice). However, the only problem with referrals is they\u2019re likely to be \u2018look-alikes\u2019 to your current customers. And if you\u2019re a design-build remodeler looking to get into the \u2018quick installation bathrooms\u2019<\/a> your referrals won\u2019t get you were you want to go because design\/build customers will likely NOT be the same customer who wants a simpler, yet more reasonably priced, bathroom. Also, referrals (especially in slower growth markets, like we have today) can dry up quickly. This is even truer if you\u2019re NOT working with the most affluent customers today. So, if you\u2019re in a growth-mindset, you\u2019ll need to invest in marketing to take this business to a higher level. Leads are the lifeblood of a growing business. And if you wait for \u2018free leads,\u2019 you may be waiting a long time.
\"Part<\/a><\/p>

Part 3 \u2013 10 practical strategies to use a \u2018better-best\u2019 product strategy to grow a quick installation (1-Day) bathroom business.<\/strong><\/h2>

In Part\u2019s 1 and 2, we covered the \u2018why\u2019 and \u2018how not to\u2019 use a \u2018better-best\u2019 product strategy to grow a quick installation bathroom business<\/a>, but now let\u2019s look at practical strategies you SHOULD use to get results.<\/p>

Strategy #1 to use a \u2018better-best\u2019 bathroom product strategy to grow a quick installation bathroom business<\/em><\/strong>\u2013 Offer \u2018better-best\u2019 products which aren\u2019t available from everybody, and their brother, and their brother\u2019s brother and sister. <\/strong><\/h3>

If you\u2019re in a saturated quick-installation bathroom market and are considering displaying at your cities largest \u2018Home Show,\u2019 count the number of companies at last year\u2019s show who were showing\/selling acrylic bathroom systems.<\/p>

It can be mind-blowing.<\/p>

And it can be depressing if you\u2019re trying to carve out your place in the market but have soooo many entrenched (and bigger) competitors already.<\/p>

The question is what can you do about it \u2013 other than using a \u2018race to the bottom\u2019 pricing strategy to sell cheaper than the next guy\/gal?<\/p>

This is where you need product differentiation.<\/p>

Instead of selling the same old, same old acrylic, check out these unique product options:<\/p>