{"id":423,"date":"2019-05-29T08:12:48","date_gmt":"2019-05-29T12:12:48","guid":{"rendered":"https:\/\/innovatebuildingsolutions.com\/dealers\/?p=423"},"modified":"2023-07-18T09:27:47","modified_gmt":"2023-07-18T13:27:47","slug":"how-to-start-shower-bathroom-wall-panel-business-become-a-dealer","status":"publish","type":"post","link":"https:\/\/innovatebuildingsolutions.com\/dealers\/2019\/05\/how-to-start-shower-bathroom-wall-panel-business-become-a-dealer\/","title":{"rendered":"How Do I Start a Shower and Bathroom Wall Panel Business?"},"content":{"rendered":"<p>Chris and I talked in depth about our laminated <a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/become-a-dealer\/\">shower wall panel dealership<\/a> opportunity (note: these laminate covered bathroom and kitchen backsplash panels look like tile and stone and install like laminate flooring with a simple click system).<\/p><p>I was impressed with his understanding of kitchen and bathroom remodeling, how he\u2019d built his team, his position in the market and how he uses digital technology to grow. Chris is rockin\u2019 it in his local market.<\/p><p>I could tell Chris felt our shower wall panel system was HOT. After watching the installation video, he was impressed it looked easy to install with one person. He liked the design styles which go from Modern Farmhouse to Transitionalist to Contemporary. He liked that (unlike the cultured stone and acrylic wall panels he\u2019s using today) not everybody and their brother, sister, aunt and uncle are selling this product in his local market (actually NO ONE in his market is selling them today!).<\/p><p>All was going well until\u2026. he asked me a question which stopped me in my tracks.<\/p><h4><strong>Chris said, \u201cMike, how do I get started?\u201d <\/strong><\/h4><p>While this is (seemingly) a simple question, actually it\u2019s not. You see, if Chris decides to become one of our <a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/become-a-dealer\/\">laminated wall panel dealers<\/a>, he\u2019s doing more than just taking on a wall panel line. He\u2019s launching a new product. You see while laminated panels are not new to the world stage (they were invented and introduced in Norway 25 years ago and have a 33% market share of the bathroom wall covering market in this country today), they\u2019re new to the U.S. (and to Chris\u2019 regional remodeling market).<\/p><p>You may be asking, so what\u2019s so tough about that? Well, consider these 5 challenges Chris will have to get his arms around to be successful with this new product:<\/p><ul><li><strong>Challenge #1 -The customers and market &#8211; <\/strong>Chris\u2019 customers and market know little to nothing about laminated walls. How can he introduce it to them without \u2018bleeding out\u2019 his marketing budget?<\/li><\/ul><br \/><ul><li><strong>Challenge #2 \u2013 His installation team &#8211; <\/strong>Chris\u2019 installers are intrigued by the 2\u2019 x 8\u2019 x 3\/8\u201d panels which click, lock and seal together and aren\u2019t awkward and heavy like cultured stone and acrylic walls. However, they wonder how a marine-grade plywood backed product could be 100% waterproof. They wondered how you install niches and finish the edges of the panels.<\/li><\/ul><p>&nbsp;<\/p><ul><li><strong>Challenge #3 &#8211; Chris has never launched a new product and doesn\u2019t want to \u2018bleed out\u2019 on marketing spending) <\/strong>Chris started his business by doing the same projects with the same installation methods he used when he worked as a Project Manager for another remodeler. He\u2019s never launched a new product before. It\u2019s scary.<\/li><\/ul><p>&nbsp;<\/p><ul><li><strong>Challenge #4 &#8211; His sales team is rockin\u2019 without needing new products &#8211; <\/strong>Chris\u2019 sales team is in a groove. Sales are up. They asked Chris, \u201cWhy should we rock the boat with a new product when the market\u2019s good and we\u2019re growing sales anyway?\u201d<\/li><\/ul><p>&nbsp;<\/p><ul><li><strong>Challenge #5 \u2013 He\u2019s unsure who(m) to sell to- <\/strong>Chris is uncertain who(m) will be the best people to target with this offering. How can he cost-effectively get the product off the ground?<\/li><\/ul><p>So, while Chris loves the product and thinks it\u2019s cool, stylish, fun and exciting, there\u2019s a lot of practical questions to answer and processes to develop to make money with this new line.<\/p><p>There\u2019s a need to figure out the marketing plan and where to promote. Chris has to convince his sales team to sell the product. Chris\u2019 Project Managers need to know how to deliver an excellent quality finished project (after all he\u2019s built a solid reputation and Chris isn\u2019t going to chuck it for one new product which is installed wrong).<\/p><p>In this article my goal is to provide 9 practical steps Chris can use (and you can use as well if you\u2019re kicking the tires on a shower and <a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/become-a-dealer\/\">bathroom wall panel dealership<\/a>) to launch a new <a href=\"https:\/\/innovatebuildingsolutions.com\/products\/bathrooms\/laminated-diy-shower-bathroom-wall-panels\">shower wall panel<\/a> product line. While I\u2019d love to tell you, this is the \u2018<em>Comprehensive Remodelers Bible on Launching Shower Wall Panels<\/em>,\u2019 I\u2019m not arrogant or foolish enough to make that claim!<\/p><p>I\u2019ll simply say this. What you\u2019ll find below is a common-sense, step by step guide from a guy who\u2019s launched quite a few new products. For example, I\u2019ve started this laminate shower wall panel biz, added concrete paving stones for driveways and walkways in the mid 1980\u2019s and even had a retractable screen business in the 1990\u2019s. Some of these went well. Others did not. In every case, I\u2019ve learned along the way.<\/p><p>While I won\u2019t claim this is a \u2018end-all-be-all guide\u2019 to lead you through all the nitty gritty details of a laminated shower wall panel product launch, I do believe it will get you moving on a successful path. So, let\u2019s check out the 9 steps to launch a successful <a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/become-a-dealer\/\">shower wall panel business<\/a>. \u00a0<br \/><br \/><a href=\"    https:\/\/innovatebuildingsolutions.lpages.co\/building-your-showerwall-panel-business\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/05\/buildbiz.png\" alt=\"\" width=\"437\" height=\"27\" class=\" wp-image-446 aligncenter\" \/><\/a><\/p><h2><strong>Step 1 \u2013 Do informal \u2018market research\u2019 \u00a0<\/strong><\/h2><p>OK \u2013 you\u2019re not a nationwide homebuilder who\u2019s going to invite 15 people for a focus group and get feedback. You don\u2019t have the room, the budget nor the time for big-company stuff like that.<\/p><p>With that being said, you\u2019re smart and have people who will \u2018give it to you straight\u2019 to give you opinion whether you like it or not. Go to these \u2018no B.S. oriented\u2019 friends, relatives, co-workers and people in the industry you trust. Show them the product. Explain its main benefits and problems it solves. If you\u2019re not sure what problems it solves download the \u20189 Steps to Build a Wall Panel Business Cheat Sheet\u2019 by clicking the button below).<\/p><p>Give them an idea of cost (it can be rough, but they\u2019ll need something). Shut up and listen to their reactions.<\/p><p>What objections do you hear? What do they love\/hate about the product? Where would they use it?<\/p><p>Does it excite them, or is it a big yawn? The reality is if there\u2019s no emotion, in perfect English \u2018It ain\u2019t gonna move!\u2019<\/p><p>Is it something they would use (if the price is right) in their homes, condos or apartments?<br \/><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/05\/Informal-market-research-shower-wall-panel-business.png\" alt=\"Informal market research shower wall panel business | Innovate Building Solutions | Innovate Builders Blog | #MarketResearch #BuildersBlog #BloggingHelp #TargetMarket\" width=\"1400\" height=\"937\" class=\"alignnone  wp-image-429\" \/><\/p><h2><strong>Step 2 \u2013 Create a comparison chart with advantages and disadvantages vs. alternative products <\/strong><\/h2><p>Just because a product is \u2018cool\u2019 doesn\u2019t mean it\u2019s going to make money for you. It just means it\u2019s cool, something fun to look at.<\/p><p>A product works because people are willing to fork over their hard-earned money for it. It\u2019s a better value than the alternatives. It can help them save money, look more stylish or eliminate maintenance. \u00a0<\/p><p>To get your arms around what in marketing geek terms would be called the UVP (Unique Value Proposition) you need to compare laminated panels vs. competitive alternatives.<br \/><br \/><a href=\"https:\/\/innovatebuildingsolutions.com\/products\/bathrooms\/laminated-diy-shower-bathroom-wall-panels\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/05\/Compare-laminate-wall-panels-vs.-other-materials.png\" alt=\"Compare laminate wall panels vs. other materials | Innovate Builders Blog | Innovate Building Solutions | #LaminatePanels #NoTileShower #NoGrout #BathroomRemodeling\" width=\"1398\" height=\"1223\" class=\"alignnone  wp-image-430\" \/><\/a><\/p><p><a href=\"https:\/\/innovatebuildingsolutions.lpages.co\/free-waterproof-laminated-wall-panels-samples-landing-page\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/02\/FREE-SAMPLE-LAMINATED.png\" alt=\"\" width=\"507\" height=\"37\" class=\"size-full wp-image-278 aligncenter\" \/><\/a><br \/>When I evaluated this business, I created comparison charts of laminated panels vs. acrylic walls, cultured stone, and ceramic tile\u00a0<\/p><p>The question you may have is \u2018how did the laminated wall panels fair?\u2019 Well \u2013 like EVERYTHING in real-life there are areas where laminated panels make sense, and areas where the alternatives mentioned above are better.<\/p><p>As I like to tell people, \u201cWall panels are like people. They all have their strengths and weaknesses.\u201d<\/p><p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Ubh39oCuNYU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/><br \/>There is no \u2018one-size-fits-all\u2019 solution. With a comparison chart you\u2019ll be able to identify where this line makes sense (and where it doesn\u2019t).<\/p><p>In the case of the laminate panels it\u2019s UVP (Unique Value Prop) IMHO for homeowners is it\u2019s more realistic than acrylic or cultured stone. It comes in unique design styles not available in other wall systems. It doesn\u2019t look cheap and plasticky. It installs quicker, with less people, with less weight and mess than other systems.<\/p><h2><strong>Step 3 \u2013 Identify \u2018why\u2019 you should launch this new shower and bathroom wall panel line <\/strong><\/h2><p>Launching new products is a pain. There, I\u2019ve said it (and I\u2019m the guy looking to add a network of nationwide <a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/become-a-dealer\/\">shower panel dealers<\/a> admitting it ain\u2019t gonna be easy!).<\/p><p>However, in the words of Randy Jackson from <em>American Idol<\/em>, \u201cWe\u2019ve got to keep it real dog.\u201d<\/p><p>New product launches are hard work. You\u2019ve got to figure out pricing, marketing, a new installation system, how to track results. The list goes on and on.<\/p><p>The easy option is to do nothing. Do what you\u2019ve done before. Stay the course. Look at status quo as your little \u2018fre (or friend to translate for you).<\/p><p>If you don\u2019t know your \u2018why\u2019 (are we doing this), it will be impossible to \u2018stay disciplined\u2019 and work through the sweat-equity of the \u2018how\u2019 you\u2019re going to do this.<br \/><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/05\/Have-a-why-to-launch-a-business.png\" alt=\"Have a why to launch a business | Innovate Building Solutions | Innovate Builders Blog | #StartingaBusiness #BusinessStartUp #WhyStartABusiness\" width=\"1404\" height=\"940\" class=\"alignnone  wp-image-431\" \/><\/p><p>Here\u2019s the top reasons I\u2019ve seen people become <a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/\">laminated wall panel dealers<\/a>\u2019 and start their growth journey.<\/p><ul><li><strong>Reason 1 \u2013 Our existing products are a pain to install and require too much labor \u2013 <\/strong>Excellent field people are a needle in a haystack. If finding good people (and enough of them) is a pain-point for your remodeling business, a wall panel system which can be installed by 1 person vs. 2 should perk your ears up.<\/li><\/ul><p>&nbsp;<\/p><ul><li><strong>Reason 2 \u2013<\/strong> <strong>We have the same product as our competitor\u2019s, and their prices are dirt-cheap \u2013 <\/strong>Just because you have a competitor doesn\u2019t mean they\u2019re smart or play by the same rules you do. Their cheap prices (especially if they sell the same stuff you do) helps them steal business from you. Now, if you\u2019re selling the same product, it\u2019s doubly difficult for your sales team to get deals closed. Differentiated products (like these newly introduced laminates) can be the answer to the \u2018generic-product-bloody-low-margin pricing game.\u2019<\/li><\/ul><p>&nbsp;<\/p><ul><li><strong>Reason 3 \u2013<\/strong> <strong>Sales are in the tank \u2013 <\/strong>If your company is a patient on revenue life-support you injecting product innovation is one way to \u2018pump the patient\u2019 back to life.<\/li><\/ul><p>&nbsp;<\/p><ul><li><strong>Reason 4 \u2013<\/strong> <strong>You don\u2019t know what you\u2019re missing (FOMO) \u2013 Fear of Missing Out \u2013 <\/strong>How many prospects don\u2019t call you today because they think acrylic wall panels are cheap and plasticky? They think cultured stone panels are behind-the-times? They go with tile and don\u2019t even call your business. If you had a wall panel system which looked just like tile (but without the grout) how many more jobs could you see and then sell?<\/li><\/ul><p>&nbsp;<\/p><ul><li><strong>Reason 5 \u2013<\/strong> <strong>You\u2019re bored \u2013 <\/strong>I don\u2019t care who you are, we\u2019ve all been bored at stages in our career. When you take on a new product launch, your learning and growing is exponential. It can be the kick in the pants to get you (and your team) energized in all segments of your business.<\/li><\/ul><a href=\"    https:\/\/innovatebuildingsolutions.lpages.co\/building-your-showerwall-panel-business\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/05\/buildbiz.png\" alt=\"\" width=\"437\" height=\"27\" class=\" wp-image-446 aligncenter\" \/><\/a><br \/><h2><strong>Step 4 \u2013 Determine who the product \u2018champion\u2019 is. Give them the \u2018teeth\u2019 to get results <\/strong><\/h2><p>Without a product champion (this is someone focused, passionate and involved daily with the new product) your new launch is \u2026.<\/p><h4><strong>D.O.A. (Dead on Arrival)<\/strong><\/h4><p>As New Yorkers would say \u2018fuhgeddaboudit.\u2019 Don\u2019t waste \u2018one thin dime\u2019 (as the song <em>On Broadway<\/em> used to say) on doing a \u2018half-*** effort with a product introduction. It\u2019s a waste of time and money.<\/p><p>Find someone with the energy, passion, inside-the-biz \u2018street-cred\u2019 and enough power to get resources (i.e. money for marketing, time to educate your team, buy tools to do jobs efficiently) to push this new shower wall panel product launch up the hill.<\/p><p>It takes time to launch new products. It\u2019s hard work. If this person has no power to do anything in your company, the launch will fail.<\/p><p>Once again \u2013go back to your \u2018why.\u2019 If the \u2018why\u2019 of launching isn\u2019t strong enough the product champion is doomed to fail.<br \/><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/05\/Product-champion-for-a-shower-batroom-wall-panel-business.png\" alt=\"Product champion for a shower batroom wall panel business | Innovate Building Solutions | Innovate Builders Blog | #BuildingTrends #NewBathroomProducts #InnovativeProducts #bathroombusiness\" width=\"1401\" height=\"856\" class=\"alignnone  wp-image-432\" \/><\/p><h2><strong>Step 5 \u2013 Can this product be installed simply and efficiently? Does someone else already have a process we can follow and shorten our learning curve? <\/strong><\/h2><p>Think back on the first time you rode a bike, or the time you learned to drive. Were your parents \u2018white-knuckling\u2019 it the entire time?<\/p><p>If you\u2019re like most, the answer is a whopping YES!<\/p><p>When you and I do something for the first time we\u2019ve got 2 left feet (or whatever that saying is). We\u2019re a klutz. We have \u2018no process.\u2019 We\u2019re feeling our way through.<\/p><p>When it comes to an installed construction project the same is true. And I would argue the following formula is absolutely true with construction products:<\/p><p>A poorly installed (or hard to install) product = A bad product<\/p><p>You can buy the most expensive wall panel, granite countertop or high-end cabinets, but if you put them in wrong \u2013 their luster is as dull as butter knife.<\/p><p>I know this is true because many years ago I launched a retractable screen installation business called \u2018Screen Systems of America.\u2019 OK \u2013 I\u2019m sure you NEVER heard of us. The biz lasted one year. The product was OK, but the installation was a finicky pain in the butt (even after we learned the installation process). We dumped it. To us, (A hard to install product) = (A bad product).<\/p><p>Whether you get involved in a <a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/become-a-dealer\/\">laminated shower wall panel business<\/a> (or any other construction product) you\u2019ll want to think through:<\/p><ul><li>How is this product installed?<\/li><li>Do I need special tooling or a capital investment to make it work?<\/li><li>After I \u2018get in the groove\u2019 will I save labor and\/or reduce operational mistakes, call-backs vs. the systems I use today?<\/li><li>Can I handle weird job details which happen in the \u2018real-life\u2019 of installing my products (in bathrooms it might be solutions for recessed niches and working around windows etc.).<\/li><\/ul><p>Bottom line. You need to know the product won\u2019t be a pain in the rear to install. It will be nice if it saves you time, help you use less labor and reduces call-backs.<br \/><a href=\"https:\/\/innovatebuildingsolutions.lpages.co\/innovate-builders-blog-opt-in\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/04\/JOIN-IBB.png\" alt=\"\" width=\"427\" height=\"31\" class=\" wp-image-356 aligncenter\" \/><\/a><br \/><a href=\"https:\/\/innovatebuildingsolutions.com\/products\/bathrooms\/laminated-diy-shower-bathroom-wall-panels\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/05\/Laminated-shower-and-bathroom-wall-panel-being-installed-675x900.png\" alt=\"Laminated shower and bathroom wall panel being installed | Innovate Builders Blog | Innovate Building Solutions | #LaminateShower #BathroomShowerWalls #InstallingPanels\" width=\"1407\" height=\"1876\" class=\"alignnone  wp-image-433\" srcset=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/05\/Laminated-shower-and-bathroom-wall-panel-being-installed-675x900.png 675w, https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/05\/Laminated-shower-and-bathroom-wall-panel-being-installed.png 735w\" sizes=\"auto, (max-width: 1407px) 100vw, 1407px\" \/><\/a><\/p><h2><strong>Step 6 \u2013 Identify the right marketing approaches so you don\u2019t \u2018bleed out\u2019 before seeing success <\/strong><\/h2><p>A big fallacy in an entrepreneurial business is being overly optimistic, thinking \u2018happiness is around the bend.\u2019 It might be. It might not be.<\/p><p>Businesspeople who win (IMHO) have a plan. They have a defined standard of performance and quality. They measure and track results. They give more money to winners and pull money from losers. Throwing \u2018good money after bad\u2019 is a nail on a chalkboard experience they\u2019re not going to allow to continue.<\/p><p>The challenge with marketing (which is a field me and my Marketing Manager Michelle \u2013 absolutely love) is it involves a ton of experimentation. You will spend money on \u2018clunkers.\u2019 You\u2019ll make advertising buys which deliver big fat zeros for results.<\/p><p>As I like to say\u2026<\/p><p>I\u2019ve loved ALL of my ideas initially, it\u2019s sometimes the \u2018eventually\u2019 which has gotten to me!<\/p><p>None of us think are ideas are dumb in the beginning. However, sometimes our timing is off or we\u2019re just flat-out wrong (if the truth be told).<\/p><p>Marketing is the biggest \u2018fluffiest\u2019 spending account in a remodeling business. You need leads \u2013 and every advertising vendor you meet is ABSOLUTELY CONVINCED they have the cure for you. The only problem is \u2013 they don\u2019t pay the bills at the end of the month or give you a free trial run.<\/p><p>So, if you\u2019re looking to launch a new laminated shower wall panel business (or any new product for that matter), the question is how do you get the word out and cost-effectively generate leads without bleeding yourself dry?<\/p><p>I\u2019d recommend copying what smart companies in the bathroom wall panel business already do.<\/p><p>Here\u2019s 3 things effective things (large and small) companies in the wall panel market do today with marketing:<\/p><ul><li><strong>Idea # 1) They do a lot, a lot a lot of trade shows<\/strong>. Yes \u2013 I know they\u2019re time consuming. They\u2019re a pain in the rear to staff. However, the biggest companies in the business are making them work. The advantage of trade shows with new products is homeowners can see, touch and feel what you have. They give you instant feedback and you educate them. You get leads and email addresses to work with them further.<\/li><\/ul><p>&nbsp;<\/p><ul><li><strong>2) They\u2019re invested in digital marketing \u2013 <\/strong>You know people are researching and buying things on-line. After all it\u2019s what you do also. However, many bathroom remodeling contractors don\u2019t know their butt from the hole in the ground about digital marketing. Cost effective lead generation today (IMHO) hinges on understanding (and using) digital marketing. If you want my thoughts on this I would recommend starting (or having someone do for you) a blog. It can position your expertise (when done right) create new leads. Social media and pay per click (at least until your blog \u2018kicks in\u2019) are important tools also. Don\u2019t be left behind with digital marketing (unless you want to become a relic).<\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/05\/Blogging-to-grow-a-wall-panel-business.png\" alt=\"Blogging to grow a wall panel business | Innovate Builders Blog | Innovate Building Solutions | #WallPanels #BloggingIdeas #BloggingWebsite #MarketingIdeas\" width=\"1402\" height=\"616\" class=\"alignnone  wp-image-434\" \/><\/p><ul><li><strong>3) They don\u2019t let past customer forget about them \u2013<\/strong> You and I are in the project business. People use us on a project today. It may be years before they\u2019re in the remodeling market again. However, with this being said IF (and that can be a big IF) they remember about us, we increase the likelihood of repeat and referral business. So, how do you stay top of mind without spending a ton of money? One way is to \u2018systematize\u2019 being nice. What\u2019s that you might ask? Well \u2013 one of reps, Jeff Spurio, puts reminders in his system to send out birthday and other important event cards to his customers. Another way I love as a digital marketing geek guy is to use email. Our company emails weekly newsletters with informative articles about our products. In these newsletters we aren\u2019t selling or giving special deals. We\u2019re simply looking to be helpful with good advice. We educate and stay top of mind.<\/li><\/ul><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/05\/Email-marketing-for-shower-wall-panel-business.png\" alt=\"Email marketing for shower wall panel business | Innovate builders blog | Innovate Building Solutions | #EmailMarketing #MarketingIdeas #RemodelingBusinessIdeas\" width=\"1406\" height=\"937\" class=\"alignnone  wp-image-435\" \/><br \/><h2><strong>Step 7 \u2013 Get the sales team doing what they do best, selling <\/strong><\/h2><p>Here\u2019s a guarantee I have for you I know you\u2019ll think is genius. If your sales team doesn\u2019t sell it, it won\u2019t be a good product introduction. See \u2013 I told you it was going to be genius!<\/p><p>All kidding aside, you and I both know if the sales team doesn\u2019t invest their time, energy and excitement to get a new product going, you\u2019re cooked. The challenge is your sales team is made up of real-live human beings (I\u2019m going out on a limb and guessing you don\u2019t have any \u2018driverless salespeople\u2019 yet). And what real-live human being like is staying in their comfort zone. Driving on the well-worn path of least resistance.<br \/><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/05\/Getting-the-sales-team-involved-launching-a-wall-panel-business.png\" alt=\"Getting the sales team involved launching a wall panel business | Innovate Builders Blog | Innovate Building Solutions | #SalesTeam #ManagingSalesTeam #BuildingABusiness\" width=\"1407\" height=\"942\" class=\"alignnone  wp-image-436\" \/><\/p><p>The problem is new product launches start on the Superhighway of Craziness. It\u2019s a wild, wild world filled with adventure (where initially you\u2019re even a little fuzzy of where you\u2019re going). As a leader of a new laminated wall panel business segment you need the sales team on your side (even if it\u2019s YOU who is the sales team \u2013 ha! ha!). You need to have conversations with customers, even though you don\u2019t have all the answers now (that\u2019s scary). The question becomes, \u2018how in the living H-E-double-hockey sticks\u2019 do you do this?<\/p><p>\r\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/wVY5v--ekAU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\r\nHere\u2019s some tips to get you and your sales team off on the right foot:<\/p><ul><li><strong>1) Involve your reps in step 1, the informal market research \u2013 <\/strong>Your reps won\u2019t take your word for it that this is a whiz-bang idea. They need their own \u2018social proof.\u2019 Ask them to show the new laminated wall panel line to their wife, friends, and customers to get real live feedback. They\u2019ll start learning objections (and hearing what people love about the product) before the pressure of a live sales call.<\/li><\/ul><p>&nbsp;<\/p><ul><li><strong>2) Have them work on the comparison charts in step 2 \u2013<\/strong> Just like any selling tool, your reps need to know when (and when not to) recommend a product. Doing a \u2018side by side\u2019 analysis helps to extract out where the new bathroom wall panel product fits and where it doesn\u2019t.<\/li><\/ul><p>&nbsp;<\/p><ul><li><strong>3) As the product champion (or business owner) explain the \u2018why\u2019 \u2013<\/strong> New products are a hassle to introduce. If there\u2019s not a darn good reason why your business needs to do this (not just wants to do this), it likely won\u2019t be successful. Give them your why. Ask them to tell you if they agree or disagree. Open debate is OK. Get their objections out in the open before they just \u2018blow off\u2019 the introduction and revert to selling what\u2019s comfortable and easy.<\/li><\/ul><p>&nbsp;<\/p><ul><li><strong>4) Make them take mental reps \u2013<\/strong> Just like a \u2018backup Quarterback\u2019 you and I and our sales team need \u2018mental reps\u2019 (practicing our sales pitch), before we\u2019re ready for live action (an actual sales call). Role play a sales call. Ask them to present it to their spouse. Ask them to outline a rough sales process before running Call 1.<\/li><\/ul><p>&nbsp;<\/p><ul><li><strong>5) Set goals and make results visible \u2013<\/strong> Put up a chart showing everyone\u2019s sales and progress toward the team goals. No good rep worth their weight in salt (hey- I wonder what my weight in salt is anyways) wants to be the bottom dude or dudess. Leverage their competitiveness (and\/or shame) to get things rolling.<\/li><\/ul><p>&nbsp;<\/p><ul><li><strong>6) Show them love \u2013<\/strong> This point applies to everyone in the organization involved in this launch. We all feel underappreciated. With new product introductions (which are estimated to take 30% more time initially to close), you\u2019ve made life more difficult on your sales team. Recognize success. Pats on the back are essential to success. Celebrate and love your team.<\/li><\/ul><h2><strong>Step 8 \u2013 Get the financial folks involved. Track results <\/strong><\/h2><p>If it\u2019s not measured it blends into the woodwork. You need to know how the new product line is doing. Ask your Accountant to see how your chart of accounts could be structured separately analyze the new line. Be realistic and understand your margins in the beginning will be lower as you\u2019re developing processes and systems (and making mistakes). There is messiness to new product introductions.<\/p><p>With this being said you still want to track your progress.<br \/><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/05\/Track-sales-and-profit-results-wall-panel-business.png\" alt=\"Track sales and profit results wall panel business | Innovate Building Solutions | Innovate Builders Blog | #TrackingSales #SalesProfit #BathroomBusiness #RemodelingBusiness\" width=\"1403\" height=\"1050\" class=\"alignnone  wp-image-437\" \/><\/p><h2><strong>Step 9 \u2013 Get help and make your life easier<\/strong><\/h2><p>I remember when I bought half my business from my Dad back in 1989 (wow \u2013 it can\u2019t really be that long ago, now can it?) and he\u2019d dish out sage advice about running a construction business and in my mind I\u2019d say, \u2018yah, yah, yah.\u2019 Then I\u2019d promptly do what I (in my 25-year-old \u2018infinite\u2019 wisdom) knew was right.<\/p><p>A few months later, I\u2019d often reflect and understand, my infinite wisdom wasn\u2019t quite as infinite as I thought. I\u2019d dig up Dad\u2019s advice and put it to work. I wish today Dad didn\u2019t pass away 4 years later \u2013 I\u2019m sure I could still be learning from his well of wisdom.<\/p><p>When it comes to life (and leading a business), going it alone with our \u2018infinite\u2019 wisdom is the stupidest thing you and I can do.<br \/><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/05\/Getting-help-and-not-being-stubborn-launching-a-business.png\" alt=\"Getting help and not being stubborn launching a business | Innovate Builders Blog | Innovate Building Solutions | #BuildersBlog #AskingForHelp #BusinessGrowth #HelpingBusinesses\" width=\"1399\" height=\"902\" class=\"alignnone  wp-image-439\" \/><\/p><p>Life (and business) are not made to be done alone. Before you plunge in the deep get help. From where you may ask? Here\u2019s a few places I\u2019d look:<\/p><ul><li><strong>Your team \u2013 <\/strong>Assuming you\u2019ve got the right team, they\u2019ll have your back. You need them as not only part of the process of making the \u2018go, no-go\u2019 decision, but in making the plan happen. Bring them into the process right up front. Get their minds working. Appreciate their efforts and thoughts along the way.<\/li><\/ul><p>&nbsp;<\/p><ul><li><strong>Your potential business partners \u2013<\/strong> I\u2019ll admit right here I didn\u2019t write this article for my \u2018crazy good looks\u2019 (OK \u2013 maybe only my Mom and wife would buy into this \u2018crazy good looks\u2019 comment \u2013 but you get the gist). My goal is to find potential business partners to grow this <a href=\"https:\/\/innovatebuildingsolutions.com\/products\/bathrooms\/laminated-diy-shower-bathroom-wall-panels\">laminate wall panel<\/a> business. To do this, quite frankly, me and my team need to serve you along the way. We\u2019re there to help you figure out if this is a good opportunity. We\u2019re here to develop tools you need to be successful. Use us to help you.<\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/05\/Get-help-from-supply-partners-Mike-Foti-in-front-of-Fibo-panels.png\" alt=\"Get help from supply partners Mike Foti in front of Fibo panels | Innovate Builders Blog | Innovate Building Solutions | #SupplyPartners #BathroomBusiness #HelpingOthers #BathroomRemodelingBusiness\" width=\"1399\" height=\"832\" class=\"alignnone  wp-image-438\" \/><\/p><ul><li><strong>Your customers \u2013<\/strong> Your customers love you. They pay the bills. They\u2019re the reason for your success. Ask their opinions. Get their help. They\u2019ll be honored. Your launch will go better.<\/li><\/ul><h2><strong>Conclusion <\/strong><\/h2><p>As I told Chris who asked me the questions \u2018how do I get started,\u2019 it always seems to come down to the same doggone old-fashioned thing. That thing is\u2026<\/p><h4><strong>Hard work.<\/strong><\/h4><p>If you and your team aren\u2019t committed to put in the effort, develop the strategies and processes to be success you won\u2019t be. \u00a0It won\u2019t matter how \u2018cool\u2019 the product is. It still boils down to hard work, passion, energy and purpose.<\/p><p>And I know while you may be a stranger to new product launches, you\u2019re no stranger to hard work. So, do you have an interest in learning about becoming a <a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/become-a-dealer\/\">shower wall panel dealer<\/a>? If so, I\u2019d love to talk to you. Click on the links or call the number below.<\/p><p>Why wait for your competitor to get the jump on you? You got this!<br \/><br \/><a href=\"https:\/\/innovatebuildingsolutions.lpages.co\/innovate-builders-blog-opt-in\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/04\/JOIN-IBB.png\" alt=\"\" width=\"427\" height=\"31\" class=\" wp-image-356 aligncenter\" \/><\/a><\/p><p>###<\/p><p>Call 877-668-5888 and ask for that wacky dude who writes those articles (that would be me &#8211; Mike) to talk about a laminated <a href=\"https:\/\/innovatebuildingsolutions.com\/dealers\/become-a-dealer\/\">bathroom wall panel dealership<\/a>. I\u2019m looking forward to getting to know you and helping our businesses grow. \u00a0<\/p><p>If you\u2019d like to connect on LinkedIn, you\u2019ll find me <a href=\"https:\/\/www.linkedin.com\/in\/mikefoti\/\">https:\/\/www.linkedin.com\/in\/mikefoti\/<\/a><\/p><p>If you\u2019re into Twitter follow me <a href=\"http:\/\/www.twitter.com\/Mike_Foti\">@Mike_Foti<\/a> or my companies\u2019 <a href=\"http:\/\/www.twitter.com\/InnovateBuild\">@InnovateBuild<\/a> and <a href=\"https:\/\/twitter.com\/InnovateHomeOrg\">@InnovateHomeOrg<\/a>.<\/p><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Chris and I talked in depth about our laminated shower wall panel dealership opportunity (note: these laminate covered bathroom and kitchen backsplash panels look like tile and stone and install like laminate flooring with a simple click system).I was impressed with his understanding of kitchen and bathroom remodeling, how he\u2019d built his team, his position [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4,159],"tags":[10,13,12,11,118,117,9,8,113,115,122,114,120,119,116,121,7],"class_list":["post-423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-remodeling","category-wall-panels-for-showers-and-kitchen-backsplashes","tag-acrylic-panel-dealer","tag-bath-in-a-day-dealer","tag-cultured-marble-dealer","tag-cultured-stone-dealer","tag-easy-to-install-shower-panels","tag-easy-to-install-wall-panels","tag-laminate-wall-panel-dealer","tag-laminated-wall-panels","tag-market-research","tag-new-product-launch-in-construction","tag-new-product-launch-strategies","tag-new-product-launches","tag-new-product-marketing-for-wall-panels","tag-new-product-marketing-strategies","tag-product-champions","tag-remodeling-sales-force-strategies","tag-wall-panel-dealer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Start a Shower &amp; Bathroom Wall Panel Business \u2013 Innovate Builders Business Blog - Innovate Building Dealers<\/title>\n<meta name=\"description\" content=\"Learn 9 practical steps to launch a bathroom and shower wall panel business. 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