In this (the second part of the 2-part series), we\u2019ll look at 7 \u2018how to\u2019 steps to make personal branding work for you and your business. You\u2019ll gain practical ideas from two \u2018uber-successful\u2019 (they\u2019re too successful to be hired to drive you around though \u2013 ha! ha!) construction entrepreneurs, one personal image and branding expert and I\u2019ll throw in a few tips as well. This article will help cut advertising spending, grow exclusive leads and increase closing percentages and margins.<\/p>
Let\u2019s check out the 7 steps.<\/p>
Step #1 \u2013 Roll out the acronyms. Get clear about your T.I.P. (Targeted Ideal Prospects) and your U.S.P. (Unique Selling Proposition) <\/em><\/strong><\/h2>Personal branding IS NOT about YOU! I\u2019ll bet you\u2019re saying, \u201cWhat?\u201d right now.<\/p>
On the contrary, personal branding begins and ends with identifying the people you (uniquely) serve and who provide the best (and most profitable jobs) for you and your business. Not sure how to get your arms around who(m) this is? Ask these questions to understand who your T.I.P.\u2019s (Targeted Ideal Prospects) are:<\/p>
- Question 1)<\/strong> What job type and job size gives you and your business the best return on your time?<\/li>
- Question 2) <\/strong>What do people look like who are buying the jobs you\u2019ve identified in question 1? What\u2019s their income, age, number of kids? Where do they live?<\/li>
- Question 3) <\/strong>What problem(s) do you solve for those people?<\/li><\/ul>
These questions help you \u2018niche-down\u2019 to find the prospects who you\u2019re most successful serving. But I\u2019ll give you one warning about this exercise. Don\u2019t niche down too far and make your market so small you won\u2019t be successful. For example, if your T.I.P. is accessible bathrooms for veterans who live in Cleveland Heights Ohio (a small suburb in Cleveland) your opportunities will be so limited you won\u2019t be able to make money.
![\"\"](\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/08\/digital-marketing-ebook.png\")
<\/a><\/p>While being clear about T.I.P.\u2019s is critical, the essence of your personal brand is determining how you uniquely help them (your U.S.P. \u2013 Unique Selling Proposition). Do the following to get clear what your U.S.P. is:<\/p>
- Write down (and ask others) your top skills, knowledge and expertise.<\/li>
- If you\u2019re involved with design, think what makes your kitchen and bath designs more functional and fashionable than the competition.<\/li>
- Why do your projects last longer than others?<\/li>
- How do you (and your team) provide a memorable experience?<\/li>
- What problems have you solved through the \u2018School of Hard Remodeling Knocks\u2019 which save customers time, money and hassles?<\/li>
- What are the benefits to working specifically with you?<\/li>
- How do you connect with prospects, employees and trade partners which makes them laugh, learn and love to work with you?<\/li><\/ul>
![\"Unique](\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/11\/Unique-selling-proposition-for-a-remodeling-or-building-business.jpg\")
Your U.S.P. is at the core of your personal brand. First, you need to identify it (even if humility is practically your middle name). Below, we\u2019ll explore ways to use your personal brand to improve your market position and profitability.<\/p>
Step #2 \u2013 Don\u2019t create a \u2018persona.\u2019 Do, however, present the best version of you. <\/em><\/strong><\/h2>You know a fake a mile away (kind of like this slick guy below!).<\/p>
If you try<\/em> being something you\u2019re not, you\u2019ll end up being a cheap imitation.
![\"Don't](\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/11\/Dont-be-fake-or-a-persona-authentic-personal-brand.jpg\")
<\/p>When it comes to presenting your personal brand you first need to become comfortable with \u2026. YOU\u2026and the goods and bads which come with you!<\/p>
As Dave Cooper, a successful modular home builder and video host of his \u2018Modular Minute\u2019<\/em> series told me, \u201cMike, I needed to get over my fear of messing up while filming. In reality, what I\u2019ve learned is people want authenticity. They want real. It\u2019s OK to not be some ultra-polished persona. I can be me \u2013 warts and all.\u201d
![\"Authentic](\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/11\/Authentic-personal-branding-Dave-Cooper-Modular-Home-Minute-videos.png\")
<\/p>Although being authentic is step 1 in building lasting connections and a growing personal brand, image and branding expert Danielle Turcola of Professionalism International also chimed in and said, \u201cMike, authenticity is huge, but construction and remodeling professionals also need to realize they also need to be \u2026. professional. I don\u2019t want advice from a sloppy, bad-smelling contractor giving me an estimate or design consultation. A professional contractor doesn\u2019t need to be Matthew McConaughey (although it wouldn\u2019t hurt). However, they should be well-groomed and organized to grow a personal brand and influence others to buy.\u201d
![\"Danielle](\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/11\/Danielle-Turcola-personal-branding-Professionalism-International.png\")
<\/p>
Step #3 \u2013 Know (and learn) enough to have a POV <\/em><\/strong><\/h2>You can\u2019t become a trusted advisor (and dare I say \u2018personal brand others count on\u2019) until you\u2019ve seen (and learned through) stupid installation mistakes, bad products and infuriating kitchen and bath designs which make you want to scream. It takes becoming an \u2018industry geek\u2019 and learning (not only through your own trial and error), but also from reading, watching and hearing what the \u2018top industry dogs\u2019 can teach you.<\/p>
As an influential personal brand you don\u2019t want to \u2018go postal\u2019 and gripe about mistakes and problems you see in kitchen and bath remodeling jobs.<\/p>
No, an influential personal brand not only knows the problems (and solutions), but they\u2019re confident enough to have a POV and communicate this value to help their Targeted Ideal Prospects.<\/p>
As you\u2019ll see in step 4, they use a number of digital platforms to communicate this value. \u00a0\u00a0<\/p>
Step #4 \u2013 Pick your platform. Educate and elevate \u00a0<\/em><\/strong><\/h2>I wish my Dad (who came to this country from Sicily as a 17-year-old with little more than desire to learn and the clothes on his back) was alive today. Although his only \u2018formal\u2019 degree was a G.E.D. he earned while serving in the Army, he loved to learn (I\u2019m sure this is one reason he grew a successful commercial construction company with virtually zero startup capital \u2013 or money as they would have called it in those days).<\/p>
If he was alive today (Dad died at the age of 59, before the Internet and cell phones were a \u2018pigment\u2019 of anyone\u2019s imagination) he would be all-over the Free education available to anyone with a digital connection and a desire to grow.
<\/a><\/p>In today\u2019s world (vs. the world my Dad knew before his passing) you don\u2019t have to own a TV or radio station or be a book publisher to educate and elevate your target audience anymore. We live in the age of the democratization of information.<\/p>
Anyone can grow their influence if they have the chutzpah and discipline to learn and consistently use a platform to communicate their message.<\/h3>
Let\u2019s take Devon Tilly, President of Mountain View Window and Door for example. Devon started his podcast 5 years ago to grow influence with contractors and architects (the Targeted Ideal Prospects for Devon\u2019s business). In Devon\u2019s words this mission has evolved into his goal of \u2018connecting technology (his podcast) to handshakes (connecting people in the industry to one another). Today he\u2019s become the \u2018global megaphone\u2019 on The Art of Construction<\/em><\/a> which has a subscriber list of 350,000 people.
![\"Devon](\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/11\/Devon-Tilly-Art-of-Construction-Podcast-Construction-digital-platform.png\")
<\/p>Dave Cooper (mentioned earlier) has in the past 3 years watched his \u2018One Minute Video\u2019 series not only grow his business but help launch a speaking and consulting \u2018side-hustle\u2019 to teach others to use video to grow. This business is called Dave Cooper Live<\/em><\/a>. <\/p>In my own example, what started 9 years ago as a single blog post my digital marketing agency convinced me to write has mushroomed into 4 blogs including my most popular ones, News from The Block<\/em><\/a> and Professionally Organized<\/em><\/a> which are visited by 100,000 and 25,000 people per month.
![\"Personal](\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/11\/Personal-branding-in-remodeling-through-News-from-the-Block-Bathroom-Remodeling-blog.png\")
<\/a><\/p>Your influence (and leads) can and will grow if you pick a platform (podcasts, videos and blogging are 3 popular options) and stay consistent developing (and distributing) content. \u00a0\u00a0<\/p>
Step #5 \u2013 Don\u2019t drive traffic to a crappy web site \u00a0\u00a0<\/em><\/strong><\/h2>The good news about growing influence through content is you can drive (for FREE \u2013 now that\u2019s a magic word!) traffic to your digital platforms. And in most people\u2019s case, the web site is their most important digital asset.<\/p>
However, if your web site is bad then all your efforts to build a \u2018tribe, traffic and influence will be wasted.\u2019 You\u2019ll repel people faster than a plate of bacon at a vegan restaurant.<\/p>
If you\u2019re unsure how to grade your web site (and what you can do to make it better), read the 3 \u2018tell-tale\u2019 signs your web site is \u2018long-in-the-tooth\u2019 below:<\/p>
- Reason 1 your web site is long-in-the-tooth \u2013 Your pictures are as current as Aunt Mable\u2019s living room \u2013 <\/strong>Contrary to what many think you and I aren\u2019t in the kitchen and bathroom remodeling business. We\u2019re in the INSPIRATION BUSINESS. People buy bathrooms and kitchens to enjoy a better, easier and more beautiful life. They buy to realize the inspired life they\u2019re seeking. Your beautiful (or ugly, if they\u2019re outdated) website pictures will either attract visitors to learn more or repel them to \u2018run, run as fast they can\u2019 from your site. Ask, do my pictures represent the style and quality of work my Targeted Ideal Prospects want today? For example, in our wall panel business – we show images of contemporary bathrooms (like you’ll see below) which we believe appeal to our T.I.P.’s who want a low-maintenance lifestyle.\u00a0<\/li><\/ul>
![\"updated](\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/11\/updated-bathroom-with-laminate-grout-free-shower-wall-panels.png\")
<\/a><\/p>- Reason #2 your web site is long-in-the-tooth \u2013 You don\u2019t have product, service or landing pages which go with your content<\/strong> \u2013 Even if I don\u2019t know you, I\u2019m guessing you and I have one thing in common. We\u2019re time starved. We\u2019d like more than 24-7. We hate to be frustrated and have our time wasted by others. So when you write a blog post, speak on a podcast or shoot a video with wonderful content, and then send this traffic to a \u2018general web page\u2019 which has nothing to do with the content, you\u2019ve \u2018succeeded\u2019 (sarcasm intended) in getting your website visitor mad. You\u2019re wasting their time. Drive traffic to a relevant product, service or landing page which relates to the content. Period.<\/li><\/ul>
- Reason#3 your web site is long-in-the-tooth \u2013 You don\u2019t have a CTA (call to action) which motivates people to continue to learn from you and join your tribe \u2013 <\/strong>If your web site is like most remodelers you have the \u2018proverbial\u2019 Free Estimate or Free Design Consultation button to get leads. While this is good (and important) what\u2019s happening with the other 98% of visitors to your site who ARE NOT ready for a free design consultation? They\u2019re in the research phase. They\u2019re kicking the digital tires (and might be for a few more years before they have the money to do their dream kitchen or bath). After they\u2019re done reading your page(s) they\u2019ll click off and may NEVER return again. This DOES NOT and SHOULD NOT be the case. What you need is another CTA (call to action) or \u2018lead magnet\u2019 as some people call them. Perhaps it\u2019s a download (in exchange for their email) of a Free guide to save money on a bathroom remodel. Perhaps it\u2019s tips to get rid of grout in a bathroom (if you sell grout free shower<\/a> and bathroom products). The lead magnet below (where it says to REQUEST FREE SAMPLES NOW) has helped our business build an email distribution list (which we use to send helpful remodeling articles) of 23,541 people (and counting). Who doesn’t like a free sample? Please don\u2019t let prospects slip out of your digital hands. Add lead magnets. Build your email list.<\/li><\/ul>
![\"Lead](\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/11\/Lead-magnet-free-samples-laminate-shower-panel-web-page-Innovate-Building-.png\")
Step #6 \u2013 Distribute the daylights out of your content <\/em><\/strong><\/h2>\u00a0<\/em><\/strong>In a perfect world, you\u2019d create the perfect social media post seen by all the perfect T.I.P.\u2019s who absolutely love it. They\u2019d share the post so often it goes viral. You\u2019re generating more leads than you could have imagined.<\/p>The likelihood of this happening is similar to hitting the lottery or getting hit by lightning (twice). It ain\u2019t happenin\u2019!<\/p>
Just like you need a disciplined and consistent process to write the content, you need a disciplined and consistent process to distribute the content to the social media platforms. Don\u2019t expect one social media post will rock your business world. Distribute your message multiple times on the platform(s) of choice of your T.I.P.\u2019s.
<\/a><\/p>For Devon Tilly \u2013 whose is focused on high-end residential and commercial window projects influenced by contractors and architects, his social media platform of choice is LinkedIn.<\/p>
For our business, we look to grow consumer awareness of grout free laminate shower wall panels<\/a> and use Pinterest<\/a> as our primary retail content distribution platform of choice. To show bathroom and kitchen backsplash panels<\/a> to potential nationwide installing dealers and multi-unit bathroom<\/a> buyers we rely on LinkedIn to get our message out to the business to business audience.<\/p>The bottom line is creating content only starts the battle. Distributing the daylights out of this content is where you \u2018win the war.\u2019
![\"social](\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/11\/social-media-platforms-remodeling-digital-marketing-content-.jpg\")
<\/p>
Step #7 \u2013 \u2018Volunteer\u2019 for extra credit<\/em><\/strong><\/h2>Getting known, and gaining influence is a process, not an event.<\/p>
You can\u2019t wait for \u2018opportunity to knock on your door.\u2019 You\u2019ve got to \u2018look for doors of opportunity\u2019 and let people know you can help.<\/p>
For example, Devon told me if he had to do it all over again before he started his own podcast, he would strategically contact other podcasters and offer his expertise to add value to subscribers on their shows. As Devon said, it would have grown his network AND allowed him to learn more about podcasting.<\/p>
To grow my personal brand (and network) I\u2019ve used writing for national trade publications in the home organization and kitchen and bathroom remodeling industries. I\u2019ve had multiple articles in Cabinets and Organized Storage<\/a> <\/em>and have 2 articles \u2018in the cue\u2019 for Kitchen and Bath Business.
![\"Mike](\"https:\/\/innovatebuildingsolutions.com\/dealers\/wp-content\/uploads\/2019\/11\/Mike-Foti-contributing-writer-Kitchen-Bath-Business-Closets-and-Organized-Storage-magazines.jpg\")
<\/em><\/p>Speaking at conferences and events is another fabulous way to grow your brand and influence (even if doing this makes you want to wet your pants!). \u00a0<\/p>
Conclusion <\/strong><\/h2>If growing a personal brand sounds like a lot of work, I won\u2019t lie and tell you it\u2019s not.<\/p>
However, if you want to get exclusive leads where your prospects already know, like, trust and want to work with you (without getting 6,000 estimates and blowing a bunch of money on expensive advertising) \u2013 the long road to personal branding is worth the price (of your effort) – IMHO.<\/p>
Mike<\/p>
Connecting with me or one of the personal brand building experts in this article<\/strong><\/h2>If you\u2019d like to talk about personal branding or are looking for a speaker for your next event (on topics like digital branding or personal branding), call 888-467-7488 and ask for Mike.<\/p>
Learn how to use videos to grow your personal brand (and business) by contacting Dave Cooper of Connecticut Valley Homes through LinkedIn<\/a>.<\/p>See how to go from \u2018invisible to influential\u2019 and get the \u2018no-nonsense\u2019 advice on personal image I\u2019ve come to love from my friend Danielle Turcola and call 216-926-3699.<\/p>
Finally learn about podcasting or very-cool looking windows call Devon Tilly at 303-649-2217.<\/p>
If you\u2019d like to improve your bathroom remodeling or new home offerings with simple to install, sharp-looking tub and shower wall surround panels<\/a> and\u00a0become a shower wall panel dealer<\/a>\u00a0(hey- I\u2019ve got to plug my business sometime \u2013 after all my kids\u2019 education bills need to be paid!) call 888-467-7488 and ask for Mike (or that wacky dude who writes those articles).<\/p>I\u2019m looking forward to getting to know you and helping in any way I can.<\/p>
These questions help you \u2018niche-down\u2019 to find the prospects who you\u2019re most successful serving. But I\u2019ll give you one warning about this exercise. Don\u2019t niche down too far and make your market so small you won\u2019t be successful. For example, if your T.I.P. is accessible bathrooms for veterans who live in Cleveland Heights Ohio (a small suburb in Cleveland) your opportunities will be so limited you won\u2019t be able to make money. While being clear about T.I.P.\u2019s is critical, the essence of your personal brand is determining how you uniquely help them (your U.S.P. \u2013 Unique Selling Proposition). Do the following to get clear what your U.S.P. is:<\/p> Your U.S.P. is at the core of your personal brand. First, you need to identify it (even if humility is practically your middle name). Below, we\u2019ll explore ways to use your personal brand to improve your market position and profitability.<\/p> You know a fake a mile away (kind of like this slick guy below!).<\/p> If you try<\/em> being something you\u2019re not, you\u2019ll end up being a cheap imitation. When it comes to presenting your personal brand you first need to become comfortable with \u2026. YOU\u2026and the goods and bads which come with you!<\/p> As Dave Cooper, a successful modular home builder and video host of his \u2018Modular Minute\u2019<\/em> series told me, \u201cMike, I needed to get over my fear of messing up while filming. In reality, what I\u2019ve learned is people want authenticity. They want real. It\u2019s OK to not be some ultra-polished persona. I can be me \u2013 warts and all.\u201d Although being authentic is step 1 in building lasting connections and a growing personal brand, image and branding expert Danielle Turcola of Professionalism International also chimed in and said, \u201cMike, authenticity is huge, but construction and remodeling professionals also need to realize they also need to be \u2026. professional. I don\u2019t want advice from a sloppy, bad-smelling contractor giving me an estimate or design consultation. A professional contractor doesn\u2019t need to be Matthew McConaughey (although it wouldn\u2019t hurt). However, they should be well-groomed and organized to grow a personal brand and influence others to buy.\u201d You can\u2019t become a trusted advisor (and dare I say \u2018personal brand others count on\u2019) until you\u2019ve seen (and learned through) stupid installation mistakes, bad products and infuriating kitchen and bath designs which make you want to scream. It takes becoming an \u2018industry geek\u2019 and learning (not only through your own trial and error), but also from reading, watching and hearing what the \u2018top industry dogs\u2019 can teach you.<\/p> As an influential personal brand you don\u2019t want to \u2018go postal\u2019 and gripe about mistakes and problems you see in kitchen and bath remodeling jobs.<\/p> No, an influential personal brand not only knows the problems (and solutions), but they\u2019re confident enough to have a POV and communicate this value to help their Targeted Ideal Prospects.<\/p> As you\u2019ll see in step 4, they use a number of digital platforms to communicate this value. \u00a0\u00a0<\/p> I wish my Dad (who came to this country from Sicily as a 17-year-old with little more than desire to learn and the clothes on his back) was alive today. Although his only \u2018formal\u2019 degree was a G.E.D. he earned while serving in the Army, he loved to learn (I\u2019m sure this is one reason he grew a successful commercial construction company with virtually zero startup capital \u2013 or money as they would have called it in those days).<\/p> If he was alive today (Dad died at the age of 59, before the Internet and cell phones were a \u2018pigment\u2019 of anyone\u2019s imagination) he would be all-over the Free education available to anyone with a digital connection and a desire to grow. In today\u2019s world (vs. the world my Dad knew before his passing) you don\u2019t have to own a TV or radio station or be a book publisher to educate and elevate your target audience anymore. We live in the age of the democratization of information.<\/p> Let\u2019s take Devon Tilly, President of Mountain View Window and Door for example. Devon started his podcast 5 years ago to grow influence with contractors and architects (the Targeted Ideal Prospects for Devon\u2019s business). In Devon\u2019s words this mission has evolved into his goal of \u2018connecting technology (his podcast) to handshakes (connecting people in the industry to one another). Today he\u2019s become the \u2018global megaphone\u2019 on The Art of Construction<\/em><\/a> which has a subscriber list of 350,000 people. Dave Cooper (mentioned earlier) has in the past 3 years watched his \u2018One Minute Video\u2019 series not only grow his business but help launch a speaking and consulting \u2018side-hustle\u2019 to teach others to use video to grow. This business is called Dave Cooper Live<\/em><\/a>. <\/p> In my own example, what started 9 years ago as a single blog post my digital marketing agency convinced me to write has mushroomed into 4 blogs including my most popular ones, News from The Block<\/em><\/a> and Professionally Organized<\/em><\/a> which are visited by 100,000 and 25,000 people per month. Your influence (and leads) can and will grow if you pick a platform (podcasts, videos and blogging are 3 popular options) and stay consistent developing (and distributing) content. \u00a0\u00a0<\/p> The good news about growing influence through content is you can drive (for FREE \u2013 now that\u2019s a magic word!) traffic to your digital platforms. And in most people\u2019s case, the web site is their most important digital asset.<\/p> However, if your web site is bad then all your efforts to build a \u2018tribe, traffic and influence will be wasted.\u2019 You\u2019ll repel people faster than a plate of bacon at a vegan restaurant.<\/p> If you\u2019re unsure how to grade your web site (and what you can do to make it better), read the 3 \u2018tell-tale\u2019 signs your web site is \u2018long-in-the-tooth\u2019 below:<\/p> \u00a0<\/em><\/strong>In a perfect world, you\u2019d create the perfect social media post seen by all the perfect T.I.P.\u2019s who absolutely love it. They\u2019d share the post so often it goes viral. You\u2019re generating more leads than you could have imagined.<\/p> The likelihood of this happening is similar to hitting the lottery or getting hit by lightning (twice). It ain\u2019t happenin\u2019!<\/p> Just like you need a disciplined and consistent process to write the content, you need a disciplined and consistent process to distribute the content to the social media platforms. Don\u2019t expect one social media post will rock your business world. Distribute your message multiple times on the platform(s) of choice of your T.I.P.\u2019s. For Devon Tilly \u2013 whose is focused on high-end residential and commercial window projects influenced by contractors and architects, his social media platform of choice is LinkedIn.<\/p> For our business, we look to grow consumer awareness of grout free laminate shower wall panels<\/a> and use Pinterest<\/a> as our primary retail content distribution platform of choice. To show bathroom and kitchen backsplash panels<\/a> to potential nationwide installing dealers and multi-unit bathroom<\/a> buyers we rely on LinkedIn to get our message out to the business to business audience.<\/p> The bottom line is creating content only starts the battle. Distributing the daylights out of this content is where you \u2018win the war.\u2019 Getting known, and gaining influence is a process, not an event.<\/p> You can\u2019t wait for \u2018opportunity to knock on your door.\u2019 You\u2019ve got to \u2018look for doors of opportunity\u2019 and let people know you can help.<\/p> For example, Devon told me if he had to do it all over again before he started his own podcast, he would strategically contact other podcasters and offer his expertise to add value to subscribers on their shows. As Devon said, it would have grown his network AND allowed him to learn more about podcasting.<\/p> To grow my personal brand (and network) I\u2019ve used writing for national trade publications in the home organization and kitchen and bathroom remodeling industries. I\u2019ve had multiple articles in Cabinets and Organized Storage<\/a> <\/em>and have 2 articles \u2018in the cue\u2019 for Kitchen and Bath Business. Speaking at conferences and events is another fabulous way to grow your brand and influence (even if doing this makes you want to wet your pants!). \u00a0<\/p> If growing a personal brand sounds like a lot of work, I won\u2019t lie and tell you it\u2019s not.<\/p> However, if you want to get exclusive leads where your prospects already know, like, trust and want to work with you (without getting 6,000 estimates and blowing a bunch of money on expensive advertising) \u2013 the long road to personal branding is worth the price (of your effort) – IMHO.<\/p> Mike<\/p> If you\u2019d like to talk about personal branding or are looking for a speaker for your next event (on topics like digital branding or personal branding), call 888-467-7488 and ask for Mike.<\/p> Learn how to use videos to grow your personal brand (and business) by contacting Dave Cooper of Connecticut Valley Homes through LinkedIn<\/a>.<\/p> See how to go from \u2018invisible to influential\u2019 and get the \u2018no-nonsense\u2019 advice on personal image I\u2019ve come to love from my friend Danielle Turcola and call 216-926-3699.<\/p> Finally learn about podcasting or very-cool looking windows call Devon Tilly at 303-649-2217.<\/p> If you\u2019d like to improve your bathroom remodeling or new home offerings with simple to install, sharp-looking tub and shower wall surround panels<\/a> and\u00a0become a shower wall panel dealer<\/a>\u00a0(hey- I\u2019ve got to plug my business sometime \u2013 after all my kids\u2019 education bills need to be paid!) call 888-467-7488 and ask for Mike (or that wacky dude who writes those articles).<\/p> I\u2019m looking forward to getting to know you and helping in any way I can.<\/p><\/a><\/p>Step #2 \u2013 Don\u2019t create a \u2018persona.\u2019 Do, however, present the best version of you. <\/em><\/strong><\/h2>
<\/p><\/p><\/p>Step #3 \u2013 Know (and learn) enough to have a POV <\/em><\/strong><\/h2>
Step #4 \u2013 Pick your platform. Educate and elevate \u00a0<\/em><\/strong><\/h2>
<\/a><\/p>Anyone can grow their influence if they have the chutzpah and discipline to learn and consistently use a platform to communicate their message.<\/h3>
<\/p><\/a><\/p>Step #5 \u2013 Don\u2019t drive traffic to a crappy web site \u00a0\u00a0<\/em><\/strong><\/h2>
<\/a><\/p>Step #6 \u2013 Distribute the daylights out of your content <\/em><\/strong><\/h2>
<\/a><\/p><\/p>Step #7 \u2013 \u2018Volunteer\u2019 for extra credit<\/em><\/strong><\/h2>
<\/em><\/p>Conclusion <\/strong><\/h2>
Connecting with me or one of the personal brand building experts in this article<\/strong><\/h2>