{"id":745,"date":"2020-02-19T09:50:54","date_gmt":"2020-02-19T14:50:54","guid":{"rendered":"https:\/\/innovatebuildingsolutions.com\/dealers\/?p=745"},"modified":"2023-07-18T09:21:17","modified_gmt":"2023-07-18T13:21:17","slug":"how-to-prepare-laminate-shower-tub-wall-panel-sales-call","status":"publish","type":"post","link":"https:\/\/innovatebuildingsolutions.com\/dealers\/2020\/02\/how-to-prepare-laminate-shower-tub-wall-panel-sales-call\/","title":{"rendered":"7 Essential Tips to Prepare for a Laminate Shower & Tub Wall Panel Sales Call"},"content":{"rendered":"

Have you ever been asked to prepare a speech for a group at work, or a wedding or an industry event? Did you have soooooo much anxiety you thought you\u2019d need to borrow your Grandfathers Depends? <\/em>Now imagine talking to this group (or even just talking to one person) and not feeling you\u2019ve got your speech down cold or don\u2019t know what the heck you\u2019re talking about.<\/p>

Can you say panic?<\/h3>

When you\u2019re uncertain about what to say FEAR takes over. Who would be crazy enough to \u2018step onto a stage\u2019 (whether this stage is a big speech or sales call for a new bathroom or shower wall panel system) without knowledge and practice?<\/p>

On the other hand, you\u2019re much more comfortable when you know your \u2018stuff.\u2019 You have your speech or product sales presentation down cold. \u00a0<\/h3>

When you\u2019re talking about the \u2018tried and true\u2019 you\u2019re in the groove. You\u2019re in your comfort zone.\u2019 You know \u2018the answers.\u2019 You\u2019re on solid ground. \u00a0<\/p>

While it can be tempting to \u2018stay in your comfort zone\u2019 and talk about the same-old, same-old products forever and ever, there\u2019s a problem with this strategy if you want to grow. The problem is when you\u2019re talking (and promoting) the same-old-same-old as everyone else you\u2019re usually pushing commodity products.<\/p>

You\u2019re selling the same acrylic wall panels (or cultured granite) as every Tom, Dick, Harry, Jane and Jill down the street. When you\u2019re selling a commodity (\u2018er the same product as everyone else) you need a story why your service is better \u2013 or you need to undercut the competition on price.\u00a0 A \u2018race to the bottom\u2019 price war has few winners (especially in a market where finding and keeping labor isn\u2019t done by hiring the cheapest people in an already tight labor pool). \u00a0<\/p>

So if you\u2019re sick of lower margins and same-old-same-old products and looking to differentiate and create a \u2018category-of-one\u2019 sales and marketing position in your bathroom remodeling business, you may be looking at alternatives like laminate shower wall panels<\/a>.<\/p>

While new alternatives are \u2018fun to think about,\u2019 they\u2019re scary. After all, you\u2019ve never sold (and your team has never installed) them before.<\/p>