{"id":982,"date":"2021-06-22T10:53:49","date_gmt":"2021-06-22T14:53:49","guid":{"rendered":"https:\/\/innovatebuildingsolutions.com\/dealers\/?p=982"},"modified":"2021-06-23T14:05:14","modified_gmt":"2021-06-23T18:05:14","slug":"improve-remodeling-building-materials-web-site-results","status":"publish","type":"post","link":"https:\/\/innovatebuildingsolutions.com\/dealers\/2021\/06\/improve-remodeling-building-materials-web-site-results\/","title":{"rendered":"Why I blew up my remodeling and building materials web site with over 250,000 monthly views"},"content":{"rendered":"

(Including 5 practical tips to take your site to the next level) <\/strong><\/h3>

If your web site IS NOT putting your best foot forward, I get it.<\/p>

You see most people would look at the results of my old web site (which had 250,000 monthly views, 1,850 monthly \u2018conversions\u2019 and an email list of over 38,000) and say we were rockin\u2019 in. However, \u2026 I knew better.<\/p>

I knew I was living with a 9-year car (\u2018er web site) with an engine which was misfiring and rust along the sides (for those of you who live in cold weather climates who know what rust on a car looks like).<\/p>

Although most problems weren\u2019t apparent to site visitors, I knew if my site was being graded by a trained digital marketing eye, they would give it a \u2018elementary school grade\u2019 of \u2018NI\u2019 (or Needs Improvement).<\/p>

And I\u2019ll bet if you lead a regional remodeling or nationwide building material wholesale business whose web site ISN\u2019T God\u2019s gift to marketers everywhere, you\u2019ll relate to a few problems with our old site.<\/p>

Problem #1 \u2013 Our local SEO (Search Engine Optimization) wasn\u2019t \u2018up to snuff\u2019 <\/strong><\/h2>

Although my site had rockin\u2019 results for nationwide product sales (a few of our nationwide products include laminate shower wall panels<\/a>, shower pans<\/a> and glass shower doors<\/a>), when it came to generating local leads for competitive searches like \u2018Columbus replacement windows contractor<\/a>\u2019 or \u2018Cleveland bathtub to shower conversions<\/a>\u2019 \u2013 we were practically non-existent.<\/p>

Our local pages needed a shot in the arm to grow our local bathroom (The Bath Doctor<\/a>) and window and door divisions (Cleveland Window and Door<\/a> and Clear Choice Window and Door in Columbus<\/a>)<\/p>

Problem #2 \u2013 Content was disorganized <\/strong><\/h2>

Although the strength of our site (due to 4 blogs and a slew of product pages) is it\u2019s loaded with \u2018content\u2019 (\u2018er in layman\u2019s terms there\u2019s a lot of stuff to read), this content had also grown like weeds in the garden. There was A LOT OF IT, but it wasn\u2019t organized. It wasn\u2019t simple to find the best content for the product or service someone was interested in.

\"Problem<\/p>

Problem #3 \u2013 Our site had ugly old pictures of products and services we haven\u2019t offered in years<\/strong><\/h2>

You know your web site \u2018needs improvement\u2019 if you look at old pictures with products you can\u2019t get and\/or services you\u2019ve dumped a long time ago. We had outdated products AND services we no longer sold or installed. Our web site images needed a \u2018clean up on aisle 3!\u2019

<\/p>

Problem #4 \u2013 It wasn\u2019t obvious why someone should buy from us <\/strong><\/h2>

Although our site was being found in search (we had 200,000 monthly views on our blog and 50,000 views to our web site) \u2013 you would have been hard-pressed to know we\u2019ve worked with over 190,000 customers since 1977 or have a 4.9 out of 5.0 Google rating or are selling products and systems to do an entire bathroom (not just improve the walls, or the shower pan or the glass shower doors only).<\/p>

Bottom line \u2013 it was hard to figure out the advantages of buying from us on our old site. \u00a0\u00a0<\/p>

Problem #5 \u2013 Our web site didn\u2019t connect you to the people who will guide you along the way <\/strong><\/h2>

When it comes to web sites most companies don\u2019t celebrate (and connect customers to) the people who will help them through their project. Most sites are simply a listing of product and service pages with \u2018stock photos\u2019 of \u2018operators standing by\u2019 who are ready to take your call NOW for a \u2018Free Estimate.\u2019 (Check out the \u2018generic woman with a headset image on our old site below \u2013 as the #1 culprit of a generic site).

\"Problem<\/p>

These sites are not inviting. They don\u2019t show the capabilities, background (and personalities) of the people who will help your prospect with their project.<\/p>

If \u2018our people\u2019 are really \u2018our difference,\u2019 why is it in most sites you never see these \u2018people who make the difference?\u2019 And you don\u2019t know how to contact them directly either.<\/p>

Bottom line: Your web site should connect your prospects with your people.<\/h3>

And while it\u2019s easy to poke holes in ANYBODY\u2019S web site (including my own site)\u2013 the key is to make a site which is informative, inspirational (you\u2019ve gotta do something to get prospects to want to connect with you) \u2013 and drives bottom-line results for your business.<\/p>

However, the 10 million dollar question is (and hopefully your redesigned web site won\u2019t cost this much), how do you create this type of site?<\/p>

Well \u2013 I\u2019m going to give you 5 sure-fire ideas we\u2019ve used (and I\u2019ll bet would be helpful to you) to ramp up your web site, create better results and eliminate the 5 problems listed above. Read on to improve your remodeling and building materials digital marketing results \u2013 and leapfrog your competitors tired old sites.<\/p>

Let\u2019s go. \u00a0<\/p>

Idea #1 \u2013 Start first with the \u2018ABCs\u2019 of a successful web site\u2013 Always Be Converting <\/strong><\/h2>

A business web site is all about creating leads. I\u2019m sure you\u2019re saying right now, \u201cDuh, tell me something I don\u2019t know.\u201d<\/p>

And while this is the \u2018Captain Obvious\u2019 goal for business web sites, I\u2019ll bet most of your sites ARE NOT designed to maximize leads. And while our old site did a good job converting leads (and we averaged 1,850 leads \u2013 also known as conversions – per month), I knew a better site design would notch things up even higher.

\"\"<\/a><\/p>

And, if you\u2019re looking for more leads from your site (like I am for mine), here\u2019s 5 tips to get you the improved results you want:<\/p>