I’m going to come clean right up front and tell you I HATE Pay Per Click (PPC). Paying more and more and more (isn’t that redundant?) for PPC ads with declining returns is a place I’d rather not be.

That’s why I was SO happy when I saw my PPC spending last month was a grand total of $59.48. This is because we paused all PPC campaigns for our remodeling, nationwide wholesale and home organization businesses earlier in the month. Our spending…

If you’re a remodeling contractor and are overwhelmed by digital marketing, you’re not alone. What do all these fancy acronyms mean? What is SEO, PPC, SEM anyway? You may be asking, how can I bid, coordinate and install jobs and still find time to create ‘content’ (whatever that means) and post on social media? How can I generate more new leads and make sure past customers remember about me without bleeding my budget dry with Pay Per…