Maybe you’re a general contractor today and your ‘jack of all trades’ business is a pain. You not only feel you’ve got to buy every tool known to man (and woman) to do these ‘soup to nuts’ jobs, but keeping up with the latest products and methods is IM-POSS-IBLE!

Or maybe you’re a design/build remodeler and are sick and tired of customers who take FOR-EVER to make selections. And then during this ‘way-too-long’ job you ‘unfortunately’…

Have you ever called a bathroom products supplier and immediately their tone on the phone made you feel like you (a potential customer) was ‘bothering’ them? Maybe your job was too small. Or you aren’t very knowledgeable. It was obvious they wanted to ‘punt’ you (and stop answering your long list of questions) ASAP! They had ‘bigger fish to fry’ – so to speak – and you weren’t feeling like an ‘important fish’ to them!

Often the bigger the…

Whether you’re a design/build contractor, a general kitchen and bath contractor, or home access contractor (who focuses on ‘needs-based’ remodels due to health challenges) the reality is it’s different selling an accessible or age in place bathroom.

People who ask for an accessible or age in place bathroom have different needs (whether it’s due to a health challenge or age).  

People influencing this purchase (adult kids, caregivers,…

It’s NOT getting any easier to sell bath remodeling projects.

You can say that again.

Ok, it’s NOT getting any easier to sell bath remodeling projects.

During COVID you were a rock star. Phones were ringing off the hook. Who needs advertising, you thought. You were turning down jobs left and right. The only barrier was finding people to do the work.

Today – things ARE different.

Lead volume is down. You’re hustling to dig up leads.

The big…

To quote Mark Twain….

“To a man (or woman … I’m going to modernize this saying) who only has a hammer, everything he/she encounters begins to look like a nail.’

And how true this is in life, and in the bathroom remodeling business.

For example, if you ONLY install tile – you think every customer should want a tile shower.

And if you’re only selling ‘bath-in-a-day’ acrylic wall panels (or 24” wide laminate wall panels) – you think every project…

Updated April 20, 2024 


Recently I had an accessible bathroom modifications contractor ask me a thought-provoking question when I asked him if he’d consider the Innovate Building Solutions dealership program. He said….

“Mike, why should I consider the Innovate Building Solutions/Fibo wall panel program when I already offer BestBath accessible bathroom products to my customers?

And as a guy who leads a company who also offers BestBath barrier free…