Posts in the ‘Marketing’ Category

Why I blew up my remodeling and building materials web site with over 250,000 monthly views

Opening- Why I blew up my remodeling and building materials web site | Innovate Building Solutions | Innovate Builders Blog #Remodeling #BuildingMaterials #NewWebsite
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(Including 5 practical tips to take your site to the next level)

If your web site IS NOT putting your best foot forward, I get it.

You see most people would look at the results of my old web site (which had 250,000 monthly views, 1,850 monthly ‘conversions’ and an email list of over 38,000) and say we were rockin’ in. However, … I knew better.

I knew I was living with a 9-year car (‘er web site) with an engine which was misfiring and rust…

Should you Start a Blog, a Podcast or Create Video Content for Your Remodeling or Home Building Business?

Opening image - Content creation for remodelers | Innovate Building Solutions | #Remodeling #HomeBuilding #MarketingAdvice #BlogPostAdvice
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Who is like me and thinks the road to cost-effective lead generation has gotten infinitely more complex for your building or remodeling business (or any business for that matter)?

Do you remember ‘back in the day’ when home shows and print ads (even the little TV guides which used to sit on coffee tables) used to rock your world with leads. However, today’s reality is quite different.

Now, the Coronavirus is shaking the home show and event…

How to Grow Relationships through Digital Marketing

Opening - How to build relationships through digital marketing | Innovate Builders Blog | Innovate Building Solutions | #DigitalMarteting #BuildingRelationships #MarketingAdvice
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When you look up the term digital marketing, you’ll get a ‘not-exactly-heartwarming’ definition that it’s ‘any form of advertising on an internet-connected device with a screen.’ Now if that doesn’t give you the ‘warm and fuzzies’ I’m not sure what will (sarcasm intended).

And when you think of it who doesn’t want more advertising messages pushed our way? I just can’t wait to see the next Facebook or Pay Per Click ad.

And who doesn’t want to…

7 Essential Tips to Prepare for a Laminate Shower & Tub Wall Panel Sales Call

Opening Image | Innovate Builders Blog | Innovate Building Solutions | #LaminateShower #WallPanels #SalesCalls #ClosingLeads
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Have you ever been asked to prepare a speech for a group at work, or a wedding or an industry event? Did you have soooooo much anxiety you thought you’d need to borrow your Grandfathers Depends? Now imagine talking to this group (or even just talking to one person) and not feeling you’ve got your speech down cold or don’t know what the heck you’re talking about.

Can you say panic?

When you’re uncertain about what to say FEAR takes over. Who…

10 Reasons You Shouldn’t Blog on Your Remodeling or Building Site (written by a blogger)

why you shouldnt blog on your remodeling website | Innovate Building Solutions | Innovate Builders Blog | #RemodelingWebsite #Howtoblog #BloggingIdeas
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Any of you who’ve read my articles might remember 6 months ago I wrote an article titled 5 Clear-Cut Reasons You Should Blog on Your Remodeling or Home Builder Web Site (even if you hate to write). Given that – you may be wondering, “What the heck’s gotten into Mike? Has he gotten even wackier than 6 months ago and lost his mind? First, he tells me I need to blog, now he says don’t blog. What’s up with that?”

The simple answer is yes, I’ve…

How to Reduce Advertising Costs and Grow Influence by Creating a Personal Brand for Your Remodeling Business (Part 2 of a 2-Part Series)

How to reduct the advertising cost and grow influence | Innovate Building Solutions | Innovate Builders Blog | #AdvertisingCost #GrowNetwork #BuildersBlog #HomeRemodeling
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Your PPC (pay per click) budget is a run-away freight train, yet the number of quality leads you’re closing is heading south.

Home shows used to be a lead-gen superstar. Now you’re faced with empty aisles and lucky if you can get 20% of the leads for your bathroom or kitchen remodeling business scheduled for an appointment.

Coupon magazine are packed with competitors (and their brother – and their brother’s brother who owns a pizza shop)…