Posts in the ‘Marketing’ Category

Why Did you Decide to Become a Laminate Wall Panel Dealer?

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Choosing a bath and shower wall panel line for your remodeling business isn’t easy. Questions like the following are likely popping into your head while mulling over your options:

  • Will the lines I’m researching help me differentiate my offerings vs. my crazy, low-ball competitors who are undercutting me with ridiculous prices?


  • Will the product be straightforward to install?


  • What sales objections will I need to overcome?


  • How will I market the…

How ‘David’ Can Compete with ‘Goliath’ in the Bath Remodeling Industry

Blog Post - Opening image - How to Compete with Larger Bath Remodeling Competitors Innovate Builders Blog #InnovateBuildingSolutionsDealers #LaminateWallPanelsDealers #LaminateShowerWallPanels
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OK – so you’re not a household name in the shower wall panel and tub to shower conversion industry like West Shore Homes, ReBath, Tundraland, Mad City Windows & Bath or Bath Planet. And you’re still amazed every time you learn how much MORE MONEY these companies get selling a job than you do.

You’re looking to grow your business but can’t for the life of you figure out how the ‘big boys’ (and ‘big girls’) in your market seem to come…

Why I blew up my remodeling and building materials web site with over 250,000 monthly views

Opening- Why I blew up my remodeling and building materials web site | Innovate Building Solutions | Innovate Builders Blog #Remodeling #BuildingMaterials #NewWebsite
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(Including 5 practical tips to take your site to the next level)

If your web site IS NOT putting your best foot forward, I get it.

You see most people would look at the results of my old web site (which had 250,000 monthly views, 1,850 monthly ‘conversions’ and an email list of over 38,000) and say we were rockin’ in. However, … I knew better.

I knew I was living with a 9-year car (‘er web site) with an engine which was misfiring and rust…

Should you Start a Blog, a Podcast or Create Video Content for Your Remodeling or Home Building Business?

Opening image - Content creation for remodelers | Innovate Building Solutions | #Remodeling #HomeBuilding #MarketingAdvice #BlogPostAdvice
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Who is like me and thinks the road to cost-effective lead generation has gotten infinitely more complex for your building or remodeling business (or any business for that matter)?

Do you remember ‘back in the day’ when home shows and print ads (even the little TV guides which used to sit on coffee tables) used to rock your world with leads. However, today’s reality is quite different.

Now, the Coronavirus is shaking the home show and event…

How to Grow Relationships through Digital Marketing

Opening - How to build relationships through digital marketing | Innovate Builders Blog | Innovate Building Solutions | #DigitalMarteting #BuildingRelationships #MarketingAdvice
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When you look up the term digital marketing, you’ll get a ‘not-exactly-heartwarming’ definition that it’s ‘any form of advertising on an internet-connected device with a screen.’ Now if that doesn’t give you the ‘warm and fuzzies’ I’m not sure what will (sarcasm intended).

And when you think of it who doesn’t want more advertising messages pushed our way? I just can’t wait to see the next Facebook or Pay Per Click ad.

And who doesn’t want to…

7 Essential Tips to Prepare for a Laminate Shower & Tub Wall Panel Sales Call

Opening Image | Innovate Builders Blog | Innovate Building Solutions | #LaminateShower #WallPanels #SalesCalls #ClosingLeads
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Have you ever been asked to prepare a speech for a group at work, or a wedding or an industry event? Did you have soooooo much anxiety you thought you’d need to borrow your Grandfathers Depends? Now imagine talking to this group (or even just talking to one person) and not feeling you’ve got your speech down cold or don’t know what the heck you’re talking about.

Can you say panic?

When you’re uncertain about what to say FEAR takes over. Who…