Choosing a bath and shower wall panel line for your remodeling business isn’t easy. Questions like the following are likely popping into your head while mulling over your options:

• Will the lines I’m researching help me differentiate my offerings vs. my crazy, low-ball competitors who are undercutting me with ridiculous prices?
• Will the product be straightforward to install?
• What sales objections will I need to overcome?
• How will I market the wall…

Your shower wall panel margins are going south. You have higher material and labor costs. Competition up the wazoo (hey – what the heck is a wazoo anyway?). Higher lead-gen costs due to less calls from print ads and escalating PPC bids haven’t helped either.

You think back to the ‘good old days’ when your ‘bath in a day’ wall panel business was as lucrative as the vinyl replacement window business in the late 1990’s.

That’s NOT the world you…

Chris and I talked in depth about our laminated shower wall panel dealership opportunity (note: these laminate covered bathroom and kitchen backsplash panels look like tile and stone and install like laminate flooring with a simple click system).

I was impressed with his understanding of kitchen and bathroom remodeling, how he’d built his team, his position in the market and how he uses digital technology to grow. Chris is rockin’ it in his…

Have you ever had a moment in your life (or in your business) where you’ve felt behind the times?

I can remember when I was a 25-year-old guy trying to sell my blue pearl Slingerland drum set (which I still assumed was hot). I remember a younger guy on the other end of the phone asked me what color it was. I said, “blue pearl.” He said, “Dude, you’ve got be kidding me, right?”

Reality slapped me in the face. The times, styles and popular…