Innovate Dealership Blog ideas & resources for success

Innovate Dealership Blog

10 Reasons You Shouldn’t Blog on Your Remodeling or Building Site (written by a blogger)

why you shouldnt blog on your remodeling website | Innovate Building Solutions | Innovate Builders Blog | #RemodelingWebsite #Howtoblog #BloggingIdeas
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Any of you who’ve read my articles might remember 6 months ago I wrote an article titled 5 Clear-Cut Reasons You Should Blog on Your Remodeling or Home Builder Web Site (even if you hate to write). Given that – you may be wondering, “What the heck’s gotten into Mike? Has he gotten even wackier than 6 months ago and lost his mind? First, he tells me I need to blog, now he says don’t blog. What’s up with that?”

The simple answer is yes, I’ve…

How to Reduce Advertising Costs and Grow Influence by Creating a Personal Brand for Your Remodeling Business (Part 2 of a 2-Part Series)

How to reduct the advertising cost and grow influence | Innovate Building Solutions | Innovate Builders Blog | #AdvertisingCost #GrowNetwork #BuildersBlog #HomeRemodeling
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Your PPC (pay per click) budget is a run-away freight train, yet the number of quality leads you’re closing is heading south.

Home shows used to be a lead-gen superstar. Now you’re faced with empty aisles and lucky if you can get 20% of the leads for your bathroom or kitchen remodeling business scheduled for an appointment.

Coupon magazine are packed with competitors (and their brother – and their brother’s brother who owns a pizza shop)…

7 Reasons Personal Branding is Essential to Grow Your Remodeling or Home Building Business (Part 1 of a 2 Part Series)

7 reasons personal branding is essential to grow your business | Innovate Builders Blog | Innovate Building Solutions | #GrowingBusiness #PersonalBranding #HomeRemodeling
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What do Oprah, Ellen, Kim Kardashian, Donald Trump (I just love the order of this list), Dwayne ‘The Rock’ Johnson, Deepak Choprah and Jillian Michaels have in common? OK – beyond the fact they make more money than you and me (ha! ha!). It’s this. Whether you like them or not (and not to be P.C. about it, but there’s a couple of names on this list I could do without) you know their ‘personal brand.’ If you follow them you also…

The Business Case to Eliminate Tile on Your Bathroom Remodeling Jobs

The business case to eliminate tile in your bathroom remodeling job | Innovate Building Solutions | Innovate Builders Blog | #EliminateTile #BathroomRemodel #RemodelingJobs #ContractorIndustry
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I’ll warn you what I’m going to say might be more politically charged than debating who you think should be the next President of the United States. Here it is:

I think you should blow up, eliminate, get rid of, say sayonara to… tile in your bathroom remodeling jobs.

Right now, you’re likely saying, this guy is nuts. Tile has been around for years. Its tried (even if, at times) it isn’t true. It’s a premium product you have to have.…

7 Reasons Your Shower Wall Panel Systems Are Holding Your Bathroom Remodeling Business Back

shower wall panels are holding your business back | Innovate Building Solutions | #ShowerWallPanels #BuildingProducts #BathroomWallPanels #HowToCleanGrout
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Your shower wall panel margins are going south. You have higher material and labor costs. Competition up the wazoo (hey – what the heck is a wazoo anyway?). Higher lead-gen costs due to less calls from print ads and escalating PPC bids haven’t helped either.

You think back to the ‘good old days’ when your ‘bath in a day’ wall panel business was as lucrative as the vinyl replacement window business in the late 1990’s.

That’s NOT the world you…

How to Reduce Labor Costs in Your Bathroom Remodeling Business

Opening image installing tile in a bathroom remodeling job | Innovate Building Solutions | Innovate Builders Blog | #LaborCost #ReduceLaborCost #BathroomRemodel #InstallingTile
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If only I could find more qualified field people, my bathroom remodeling business would explode.

If only these customers wouldn’t keep changing their mind like they change their underwear. With all these change orders the customer service people at our local plumbing, tile and cabinet stores are on a first-name basis with my people.

If only this bathroom wasn’t dripping with intricate tile patterns on the floor and walls, we would have been…