Innovate Dealership Blog ideas & resources for success

Innovate Dealership Blog

How to Grow Relationships through Digital Marketing

Opening - How to build relationships through digital marketing | Innovate Builders Blog | Innovate Building Solutions | #DigitalMarteting #BuildingRelationships #MarketingAdvice
Continue Reading

When you look up the term digital marketing, you’ll get a ‘not-exactly-heartwarming’ definition that it’s ‘any form of advertising on an internet-connected device with a screen.’ Now if that doesn’t give you the ‘warm and fuzzies’ I’m not sure what will (sarcasm intended).

And when you think of it who doesn’t want more advertising messages pushed our way? I just can’t wait to see the next Facebook or Pay Per Click ad.

And who doesn’t want to…

7 Essential Tips to Prepare for a Laminate Shower & Tub Wall Panel Sales Call

Opening Image | Innovate Builders Blog | Innovate Building Solutions | #LaminateShower #WallPanels #SalesCalls #ClosingLeads
Continue Reading

Have you ever been asked to prepare a speech for a group at work, or a wedding or an industry event? Did you have soooooo much anxiety you thought you’d need to borrow your Grandfathers Depends? Now imagine talking to this group (or even just talking to one person) and not feeling you’ve got your speech down cold or don’t know what the heck you’re talking about.

Can you say panic?

When you’re uncertain about what to say FEAR takes over. Who…

10 Simple Ideas to Make More Profit with No Additional Labor in Your Bathroom Remodeling Business

Opening Image | How to make profit in a bathroom remodeling business | Innovate Builders Blog | Innovate Building Solutions | #BuildersBlog #BathroomRemodeling #InnovativeProducts
Continue Reading

Here’s a crazy statistic I heard recently. For every person entering the construction trades, 4 people are leaving.

As you let that sink in, you’ll see the labor problem in your remodeling business is not only unlikely to get better, it’s likely to get worse. Sorry to be ‘Danny Downer.’ This means 3 things will be critical:

  1. Keeping your best people will be HUGE.
  2. Finding the best people will be ESSENTIAL.
  3. Getting the most out of your field team…

10 Reasons You Shouldn’t Blog on Your Remodeling or Building Site (written by a blogger)

why you shouldnt blog on your remodeling website | Innovate Building Solutions | Innovate Builders Blog | #RemodelingWebsite #Howtoblog #BloggingIdeas
Continue Reading

Any of you who’ve read my articles might remember 6 months ago I wrote an article titled 5 Clear-Cut Reasons You Should Blog on Your Remodeling or Home Builder Web Site (even if you hate to write). Given that – you may be wondering, “What the heck’s gotten into Mike? Has he gotten even wackier than 6 months ago and lost his mind? First, he tells me I need to blog, now he says don’t blog. What’s up with that?”

The simple answer is yes, I’ve…

How to Reduce Advertising Costs and Grow Influence by Creating a Personal Brand for Your Remodeling Business (Part 2 of a 2-Part Series)

How to reduct the advertising cost and grow influence | Innovate Building Solutions | Innovate Builders Blog | #AdvertisingCost #GrowNetwork #BuildersBlog #HomeRemodeling
Continue Reading

Your PPC (pay per click) budget is a run-away freight train, yet the number of quality leads you’re closing is heading south.

Home shows used to be a lead-gen superstar. Now you’re faced with empty aisles and lucky if you can get 20% of the leads for your bathroom or kitchen remodeling business scheduled for an appointment.

Coupon magazine are packed with competitors (and their brother – and their brother’s brother who owns a pizza shop)…

7 Reasons Personal Branding is Essential to Grow Your Remodeling or Home Building Business (Part 1 of a 2 Part Series)

7 reasons personal branding is essential to grow your business | Innovate Builders Blog | Innovate Building Solutions | #GrowingBusiness #PersonalBranding #HomeRemodeling
Continue Reading

What do Oprah, Ellen, Kim Kardashian, Donald Trump (I just love the order of this list), Dwayne ‘The Rock’ Johnson, Deepak Choprah and Jillian Michaels have in common? OK – beyond the fact they make more money than you and me (ha! ha!). It’s this. Whether you like them or not (and not to be P.C. about it, but there’s a couple of names on this list I could do without) you know their ‘personal brand.’ If you follow them you also…