Posts in the ‘Entrepreneurship’ Category

10 Reasons You Shouldn’t Blog on Your Remodeling or Building Site (written by a blogger)

why you shouldnt blog on your remodeling website | Innovate Building Solutions | Innovate Builders Blog | #RemodelingWebsite #Howtoblog #BloggingIdeas
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Any of you who’ve read my articles might remember 6 months ago I wrote an article titled 5 Clear-Cut Reasons You Should Blog on Your Remodeling or Home Builder Web Site (even if you hate to write). Given that – you may be wondering, “What the heck’s gotten into Mike? Has he gotten even wackier than 6 months ago and lost his mind? First, he tells me I need to blog, now he says don’t blog. What’s up with that?”

The simple answer is yes, I’ve…

7 Reasons Personal Branding is Essential to Grow Your Remodeling or Home Building Business (Part 1 of a 2 Part Series)

7 reasons personal branding is essential to grow your business | Innovate Builders Blog | Innovate Building Solutions | #GrowingBusiness #PersonalBranding #HomeRemodeling
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What do Oprah, Ellen, Kim Kardashian, Donald Trump (I just love the order of this list), Dwayne ‘The Rock’ Johnson, Deepak Choprah and Jillian Michaels have in common? OK – beyond the fact they make more money than you and me (ha! ha!). It’s this. Whether you like them or not (and not to be P.C. about it, but there’s a couple of names on this list I could do without) you know their ‘personal brand.’ If you follow them you also…

5 Proven Steps a Remodeler Should Use to Take Your Digital Marketing Game to the Next Level (Part 2 of a 2 Part Series)

Digital marketing results for remodeling contractors | innovate Building Solutions | #DigitalMarketing #MarketingIdeas #MarketingTips #BusinessGrowth
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To start out, I’ll just put it this way.

Digital marketing is a contact sport.

Just like your favorite football team (I’ll confess I’m a long-suffering Cleveland Browns fan) you need a plan. You need to know where to start. You need to build up your own team (in this case your digital properties) because in a digital world you’re competing for attention.

Unlike your favorite football team (or players) you’re probably not going viral. You’ll…

Why you can’t afford to be a ‘behind the times contractor’ (and what you can do about it)

why you can't afford to be a behind the times contractor | Innovate building solutions | innovate builders blog | #RemodelingContractor #BathroomContractor #HomeBuilder #Contractortips
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Sitting alone with your cup of coffee at 5:30 in the morning the question hit you like a ton of bricks. You asked yourself…

“Why does it have to be so hard today running and making money in my remodeling business? What am I doing wrong? Others are growing. I feel stuck in the mud, behind the times. I’m working longer and harder than ever. And for what? I’m bringing home less every year!”

When you launched your remodeling business 15 years ago…

Are trade shows a wise investment for your remodeling business?

Are trade shows a wise investment for your remodeling business | Innovate Building Solutions | #TradeShows #RemodelingTradeShows #HGShow #RemodelingShows
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I’ll admit it right up front. I have a love/hate relationship with exhibiting at trade shows for my remodeling and wholesale supply businesses. Here’s what I love about trade shows.

The ‘goods’ about trade shows

As a ‘people-person’ I love past customers coming to our booth, sharing how they’re enjoying their shower wall panels, or glass block windows or new master closet we designed, supplied and/or installed for them.

I love meeting new…

How Do I Start a Shower and Bathroom Wall Panel Business?

How to start a shower and bathroom wall panel business | Innovate Building Solutions | Innovate Builders Blog | #BuildersBlog #InnovativeProjects #StartingaBusiness #RemodelingBusiness
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Chris and I talked in depth about our laminated shower wall panel dealership opportunity (note: these laminate covered bathroom and kitchen backsplash panels look like tile and stone and install like laminate flooring with a simple click system).

I was impressed with his understanding of kitchen and bathroom remodeling, how he’d built his team, his position in the market and how he uses digital technology to grow. Chris is rockin’ it in his…