They’re the hottest growth segment in the apartment rental market. They’re 55 plus. They’re not only ‘renting by choice,’ but they’re ‘renting with high expectations’ of you (if you’re the builder or developer).

You see, this isn’t their first rodeo. They’ve lived in apartments. They’re beyond being a move-up buyer. They’ve already lived through raising kids in the big suburban home.

They’re smart. They’re sophisticated. They’re ready to…