To start out, I’ll just put it this way.

Digital marketing is a contact sport.

Just like your favorite football team (I’ll confess I’m a long-suffering Cleveland Browns fan) you need a plan. You need to know where to start. You need to build up your own team (in this case your digital properties) because in a digital world you’re competing for attention.

Unlike your favorite football team (or players) you’re probably not going viral. You’ll…

If you’re a remodeling contractor and are overwhelmed by digital marketing, you’re not alone. What do all these fancy acronyms mean? What is SEO, PPC, SEM anyway? You may be asking, how can I bid, coordinate and install jobs and still find time to create ‘content’ (whatever that means) and post on social media? How can I generate more new leads and make sure past customers remember about me without bleeding my budget dry with Pay Per…

Sitting alone with your cup of coffee at 5:30 in the morning the question hit you like a ton of bricks. You asked yourself…

“Why does it have to be so hard today running and making money in my remodeling business? What am I doing wrong? Others are growing. I feel stuck in the mud, behind the times. I’m working longer and harder than ever. And for what? I’m bringing home less every year!”

When you launched your remodeling business 15 years ago…

I’ll admit it right up front. I have a love/hate relationship with exhibiting at trade shows for my remodeling and wholesale supply businesses. Here’s what I love about trade shows.

The ‘goods’ about trade shows

As a ‘people-person’ I love past customers coming to our booth, sharing how they’re enjoying their shower wall panels, or glass block windows or new master closet we designed, supplied and/or installed for them.

I love meeting new…

Chris and I talked in depth about our laminated shower wall panel dealership opportunity (note: these laminate covered bathroom and kitchen backsplash panels look like tile and stone and install like laminate flooring with a simple click system).

I was impressed with his understanding of kitchen and bathroom remodeling, how he’d built his team, his position in the market and how he uses digital technology to grow. Chris is rockin’ it in his…

I’m going to come clean right up front and tell you I HATE Pay Per Click (PPC). Paying more and more and more (isn’t that redundant?) for PPC ads with declining returns is a place I’d rather not be.

That’s why I was SO happy when I saw my PPC spending last month was a grand total of $59.48. This is because we paused all PPC campaigns for our remodeling, nationwide wholesale and home organization businesses earlier in the month. Our spending…