I’ll warn you what I’m going to say might be more politically charged than debating who you think should be the next President of the United States. Here it is:

I think you should blow up, eliminate, get rid of, say sayonara to… tile in your bathroom remodeling jobs.

Right now, you’re likely saying, this guy is nuts. Tile has been around for years. Its tried (even if, at times) it isn’t true. It’s a premium product you have to have.…

Your shower wall panel margins are going south. You have higher material and labor costs. Competition up the wazoo (hey – what the heck is a wazoo anyway?). Higher lead-gen costs due to less calls from print ads and escalating PPC bids haven’t helped either.

You think back to the ‘good old days’ when your ‘bath in a day’ wall panel business was as lucrative as the vinyl replacement window business in the late 1990’s.

That’s NOT the world you…

If only I could find more qualified field people, my bathroom remodeling business would explode.

If only these customers wouldn’t keep changing their mind like they change their underwear. With all these change orders the customer service people at our local plumbing, tile and cabinet stores are on a first-name basis with my people.

If only this bathroom wasn’t dripping with intricate tile patterns on the floor and walls, we would have been…

To start out, I’ll just put it this way.

Digital marketing is a contact sport.

Just like your favorite football team (I’ll confess I’m a long-suffering Cleveland Browns fan) you need a plan. You need to know where to start. You need to build up your own team (in this case your digital properties) because in a digital world you’re competing for attention.

Unlike your favorite football team (or players) you’re probably not going viral. You’ll…

If you’re a remodeling contractor and are overwhelmed by digital marketing, you’re not alone. What do all these fancy acronyms mean? What is SEO, PPC, SEM anyway? You may be asking, how can I bid, coordinate and install jobs and still find time to create ‘content’ (whatever that means) and post on social media? How can I generate more new leads and make sure past customers remember about me without bleeding my budget dry with Pay Per…

Sitting alone with your cup of coffee at 5:30 in the morning the question hit you like a ton of bricks. You asked yourself…

“Why does it have to be so hard today running and making money in my remodeling business? What am I doing wrong? Others are growing. I feel stuck in the mud, behind the times. I’m working longer and harder than ever. And for what? I’m bringing home less every year!”

When you launched your remodeling business 15 years ago…