Innovate Dealership Blog ideas & resources for success

Innovate Dealership Blog

Should you Start a Blog, a Podcast or Create Video Content for Your Remodeling or Home Building Business?

Opening image - Content creation for remodelers | Innovate Building Solutions | #Remodeling #HomeBuilding #MarketingAdvice #BlogPostAdvice
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Who is like me and thinks the road to cost-effective lead generation has gotten infinitely more complex for your building or remodeling business (or any business for that matter)?

Do you remember ‘back in the day’ when home shows and print ads (even the little TV guides which used to sit on coffee tables) used to rock your world with leads. However, today’s reality is quite different.

Now, the Coronavirus is shaking the home show and event…

7 Critical Changes You Need (Post COVID-19) to Keep Your Remodeling Business off Life Support

Opening-image-running-business-during-covid | Innovate Building Solutions | Innovate Builders Blog | #Covid19 #Smallbusiness #Pandemic #BusinessStruggles
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Anyone who knows me will tell you I’m the ultimate ‘glass half full’ guy. But no matter how you slice it, being either a supplier to (or a contracting company in) the remodeling industry during the Coronavirus is SCARY!

‘Stay at home’ and ‘shelter in place’ orders are essential tools Governors have used to flatten the spread of this nasty virus (and the Governor of my home state, Mike DeWine of Ohio has done a masterful job with this).…

How to Grow Relationships through Digital Marketing

Opening - How to build relationships through digital marketing | Innovate Builders Blog | Innovate Building Solutions | #DigitalMarteting #BuildingRelationships #MarketingAdvice
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When you look up the term digital marketing, you’ll get a ‘not-exactly-heartwarming’ definition that it’s ‘any form of advertising on an internet-connected device with a screen.’ Now if that doesn’t give you the ‘warm and fuzzies’ I’m not sure what will (sarcasm intended).

And when you think of it who doesn’t want more advertising messages pushed our way? I just can’t wait to see the next Facebook or Pay Per Click ad.

And who doesn’t want to…

10 Reasons You Shouldn’t Blog on Your Remodeling or Building Site (written by a blogger)

why you shouldnt blog on your remodeling website | Innovate Building Solutions | Innovate Builders Blog | #RemodelingWebsite #Howtoblog #BloggingIdeas
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Any of you who’ve read my articles might remember 6 months ago I wrote an article titled 5 Clear-Cut Reasons You Should Blog on Your Remodeling or Home Builder Web Site (even if you hate to write). Given that – you may be wondering, “What the heck’s gotten into Mike? Has he gotten even wackier than 6 months ago and lost his mind? First, he tells me I need to blog, now he says don’t blog. What’s up with that?”

The simple answer is yes, I’ve…

7 Reasons Personal Branding is Essential to Grow Your Remodeling or Home Building Business (Part 1 of a 2 Part Series)

7 reasons personal branding is essential to grow your business | Innovate Builders Blog | Innovate Building Solutions | #GrowingBusiness #PersonalBranding #HomeRemodeling
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What do Oprah, Ellen, Kim Kardashian, Donald Trump (I just love the order of this list), Dwayne ‘The Rock’ Johnson, Deepak Choprah and Jillian Michaels have in common? OK – beyond the fact they make more money than you and me (ha! ha!). It’s this. Whether you like them or not (and not to be P.C. about it, but there’s a couple of names on this list I could do without) you know their ‘personal brand.’ If you follow them you also…

Why you can’t afford to be a ‘behind the times contractor’ (and what you can do about it)

why you can't afford to be a behind the times contractor | Innovate building solutions | innovate builders blog | #RemodelingContractor #BathroomContractor #HomeBuilder #Contractortips
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Sitting alone with your cup of coffee at 5:30 in the morning the question hit you like a ton of bricks. You asked yourself…

“Why does it have to be so hard today running and making money in my remodeling business? What am I doing wrong? Others are growing. I feel stuck in the mud, behind the times. I’m working longer and harder than ever. And for what? I’m bringing home less every year!”

When you launched your remodeling business 15 years ago…