Whether you’re a design/build contractor, a general kitchen and bath contractor, or home access contractor (who focuses on ‘needs-based’ remodels due to health challenges) the reality is it’s different selling an accessible or age in place bathroom.

People who ask for an accessible or age in place bathroom have different needs (whether it’s due to a health challenge or age).  

People influencing this purchase (adult kids, caregivers,…

It’s NOT getting any easier to sell bath remodeling projects.

You can say that again.

Ok, it’s NOT getting any easier to sell bath remodeling projects.

During COVID you were a rock star. Phones were ringing off the hook. Who needs advertising, you thought. You were turning down jobs left and right. The only barrier was finding people to do the work.

Today – things ARE different.

Lead volume is down. You’re hustling to dig up leads.

The big…

To quote Mark Twain….

“To a man (or woman … I’m going to modernize this saying) who only has a hammer, everything he/she encounters begins to look like a nail.’

And how true this is in life, and in the bathroom remodeling business.

For example, if you ONLY install tile – you think every customer should want a tile shower.

And if you’re only selling ‘bath-in-a-day’ acrylic wall panels (or 24” wide laminate wall panels) – you think every project…

Updated April 20, 2024 


Recently I had an accessible bathroom modifications contractor ask me a thought-provoking question when I asked him if he’d consider the Innovate Building Solutions dealership program. He said….

“Mike, why should I consider the Innovate Building Solutions/Fibo wall panel program when I already offer BestBath accessible bathroom products to my customers?

And as a guy who leads a company who also offers BestBath barrier free…

Who can be ‘over the moon’ about a safe (and simple to maintain) age in place or accessible bathroom which still looks institutional?

Sure – making a bathroom someone can bathe safely (and independently) in can be life-altering.

And making it simple to maintain can save time and reduce the risk of injury while cleaning.

However, should that be ‘the best you can do’ to make your clients and customers ‘bathrooms great again’ (OK – sorry…

Two months ago, I moderated a panel titled How to Make Accessible Bathroom Remodeling Work for You at the Building Opportunities Summit. This conference was hosted by VGM Live at Home (which is a member services group of accessible remodeling contractors and their suppliers).

Since the largest number of falls occur in the bathroom, and given that this group of contractors (which also includes companies who sell and rent medical supplies and…