Any of you who’ve read my articles might remember 6 months ago I wrote an article titled 5 Clear-Cut Reasons You Should Blog on Your Remodeling or Home Builder Web Site (even if you hate to write). Given that – you may be wondering, “What the heck’s gotten into Mike? Has he gotten even wackier than 6 months ago and lost his mind? First, he tells me I need to blog, now he says don’t blog. What’s up with that?”

The simple answer is yes, I’ve…

Your PPC (pay per click) budget is a run-away freight train, yet the number of quality leads you’re closing is heading south.

Home shows used to be a lead-gen superstar. Now you’re faced with empty aisles and lucky if you can get 20% of the leads for your bathroom or kitchen remodeling business scheduled for an appointment.

Coupon magazine are packed with competitors (and their brother – and their brother’s brother who owns a pizza shop)…

What do Oprah, Ellen, Kim Kardashian, Donald Trump (I just love the order of this list), Dwayne ‘The Rock’ Johnson, Deepak Choprah and Jillian Michaels have in common? OK – beyond the fact they make more money than you and me (ha! ha!). It’s this. Whether you like them or not (and not to be P.C. about it, but there’s a couple of names on this list I could do without) you know their ‘personal brand.’ If you follow them you also…

To start out, I’ll just put it this way.

Digital marketing is a contact sport.

Just like your favorite football team (I’ll confess I’m a long-suffering Cleveland Browns fan) you need a plan. You need to know where to start. You need to build up your own team (in this case your digital properties) because in a digital world you’re competing for attention.

Unlike your favorite football team (or players) you’re probably not going viral. You’ll…

If you’re a remodeling contractor and are overwhelmed by digital marketing, you’re not alone. What do all these fancy acronyms mean? What is SEO, PPC, SEM anyway? You may be asking, how can I bid, coordinate and install jobs and still find time to create ‘content’ (whatever that means) and post on social media? How can I generate more new leads and make sure past customers remember about me without bleeding my budget dry with Pay Per…

I’ll admit it right up front. I have a love/hate relationship with exhibiting at trade shows for my remodeling and wholesale supply businesses. Here’s what I love about trade shows.

The ‘goods’ about trade shows

As a ‘people-person’ I love past customers coming to our booth, sharing how they’re enjoying their shower wall panels, or glass block windows or new master closet we designed, supplied and/or installed for them.

I love meeting new…