What do Oprah, Ellen, Kim Kardashian, Donald Trump (I just love the order of this list), Dwayne ‘The Rock’ Johnson, Deepak Choprah and Jillian Michaels have in common? OK – beyond the fact they make more money than you and me (ha! ha!). It’s this. Whether you like them or not (and not to be P.C. about it, but there’s a couple of names on this list I could do without) you know their ‘personal brand.’ If you follow them you also…

Do you ever wish you could go back to the ‘good old days’ of lead generation for your remodeling and building business? You’d do a home show and people would actually be eager to sign up for a Free Estimate. You’d run a promotion in your local TV guide (remember those coffee table books?) and your phones would ring off the hook. You’d buy the biggest ad in the Yellow Pages and dominate your market.

Oh, how times have changed.

Your last home show…

I bet you didn’t get into the remodeling or home building business so you could become a writer. For many people it was the passion of seeing a cool finished project or the smell of sawdust (strange as it may sound) which drew you in.

You started out doing the work of building. Over time this work morphed into leading a remodeling or home building business. You had to start worrying about lead generation and sales. You not only needed to…

I’m going to come clean right up front and tell you I HATE Pay Per Click (PPC). Paying more and more and more (isn’t that redundant?) for PPC ads with declining returns is a place I’d rather not be.

That’s why I was SO happy when I saw my PPC spending last month was a grand total of $59.48. This is because we paused all PPC campaigns for our remodeling, nationwide wholesale and home organization businesses earlier in the month. Our spending…

If you’re a remodeling contractor and are overwhelmed by digital marketing, you’re not alone. What do all these fancy acronyms mean? What is SEO, PPC, SEM anyway? You may be asking, how can I bid, coordinate and install jobs and still find time to create ‘content’ (whatever that means) and post on social media? How can I generate more new leads and make sure past customers remember about me without bleeding my budget dry with Pay Per…

To start out, I’ll just put it this way.

Digital marketing is a contact sport.

Just like your favorite football team (I’ll confess I’m a long-suffering Cleveland Browns fan) you need a plan. You need to know where to start. You need to build up your own team (in this case your digital properties) because in a digital world you’re competing for attention.

Unlike your favorite football team (or players) you’re probably not going viral. You’ll…