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Innovate Dealership Blog

7 Reasons Personal Branding is Essential to Grow Your Remodeling or Home Building Business (Part 1 of a 2 Part Series)

7 reasons personal branding is essential to grow your business | Innovate Builders Blog | Innovate Building Solutions | #GrowingBusiness #PersonalBranding #HomeRemodeling
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What do Oprah, Ellen, Kim Kardashian, Donald Trump (I just love the order of this list), Dwayne ‘The Rock’ Johnson, Deepak Choprah and Jillian Michaels have in common? OK – beyond the fact they make more money than you and me (ha! ha!). It’s this. Whether you like them or not (and not to be P.C. about it, but there’s a couple of names on this list I could do without) you know their ‘personal brand.’ If you follow them you also…

The Business Case to Eliminate Tile on Your Bathroom Remodeling Jobs

The business case to eliminate tile in your bathroom remodeling job | Innovate Building Solutions | Innovate Builders Blog | #EliminateTile #BathroomRemodel #RemodelingJobs #ContractorIndustry
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I’ll warn you what I’m going to say might be more politically charged than debating who you think should be the next President of the United States. Here it is:

I think you should blow up, eliminate, get rid of, say sayonara to… tile in your bathroom remodeling jobs.

Right now, you’re likely saying, this guy is nuts. Tile has been around for years. Its tried (even if, at times) it isn’t true. It’s a premium product you have to have.…

7 Reasons Your Shower Wall Panel Systems Are Holding Your Bathroom Remodeling Business Back

shower wall panels are holding your business back | Innovate Building Solutions | #ShowerWallPanels #BuildingProducts #BathroomWallPanels #HowToCleanGrout
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Your shower wall panel margins are going south. You have higher material and labor costs. Competition up the wazoo (hey – what the heck is a wazoo anyway?). Higher lead-gen costs due to less calls from print ads and escalating PPC bids haven’t helped either.

You think back to the ‘good old days’ when your ‘bath in a day’ wall panel business was as lucrative as the vinyl replacement window business in the late 1990’s.

That’s NOT the world you…

How to Reduce Labor Costs in Your Bathroom Remodeling Business

Opening image installing tile in a bathroom remodeling job | Innovate Building Solutions | Innovate Builders Blog | #LaborCost #ReduceLaborCost #BathroomRemodel #InstallingTile
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If only I could find more qualified field people, my bathroom remodeling business would explode.

If only these customers wouldn’t keep changing their mind like they change their underwear. With all these change orders the customer service people at our local plumbing, tile and cabinet stores are on a first-name basis with my people.

If only this bathroom wasn’t dripping with intricate tile patterns on the floor and walls, we would have been…

5 Proven Steps a Remodeler Should Use to Take Your Digital Marketing Game to the Next Level (Part 2 of a 2 Part Series)

Digital marketing results for remodeling contractors | innovate Building Solutions | #DigitalMarketing #MarketingIdeas #MarketingTips #BusinessGrowth
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To start out, I’ll just put it this way.

Digital marketing is a contact sport.

Just like your favorite football team (I’ll confess I’m a long-suffering Cleveland Browns fan) you need a plan. You need to know where to start. You need to build up your own team (in this case your digital properties) because in a digital world you’re competing for attention.

Unlike your favorite football team (or players) you’re probably not going viral. You’ll…

5 Myths You Need to Blow Up to Take Your Digital Marketing Game to the Next Level (Part 1 of a 2 Part Series)

Opening image digital marketing myths to blow up | Innovate Building Solutions | Innovate Builders Blog | #DigitalMarketing #RemodelingBusiness #MarketingTip #GrowingBusiness
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If you’re a remodeling contractor and are overwhelmed by digital marketing, you’re not alone. What do all these fancy acronyms mean? What is SEO, PPC, SEM anyway? You may be asking, how can I bid, coordinate and install jobs and still find time to create ‘content’ (whatever that means) and post on social media? How can I generate more new leads and make sure past customers remember about me without bleeding my budget dry with Pay Per…