(Including 5 practical tips to take your site to the next level)

If your web site IS NOT putting your best foot forward, I get it.

You see most people would look at the results of my old web site (which had 250,000 monthly views, 1,850 monthly ‘conversions’ and an email list of over 38,000) and say we were rockin’ in. However, … I knew better.

I knew I was living with a 9-year car (‘er web site) with an engine which was misfiring and rust…

Anyone who knows me will tell you I’m the ultimate ‘glass half full’ guy. But no matter how you slice it, being either a supplier to (or a contracting company in) the remodeling industry during the Coronavirus is SCARY!

‘Stay at home’ and ‘shelter in place’ orders are essential tools Governors have used to flatten the spread of this nasty virus (and the Governor of my home state, Mike DeWine of Ohio has done a masterful job with this).…

Who is like me and thinks the road to cost-effective lead generation has gotten infinitely more complex for your building or remodeling business (or any business for that matter)?

Do you remember ‘back in the day’ when home shows and print ads (even the little TV guides which used to sit on coffee tables) used to rock your world with leads. However, today’s reality is quite different.

Now, the Coronavirus is shaking the home show and event…

When you look up the term digital marketing, you’ll get a ‘not-exactly-heartwarming’ definition that it’s ‘any form of advertising on an internet-connected device with a screen.’ Now if that doesn’t give you the ‘warm and fuzzies’ I’m not sure what will (sarcasm intended).

And when you think of it who doesn’t want more advertising messages pushed our way? I just can’t wait to see the next Facebook or Pay Per Click ad.

And who doesn’t want to…

Have you ever been asked to prepare a speech for a group at work, or a wedding or an industry event? Did you have soooooo much anxiety you thought you’d need to borrow your Grandfathers Depends? Now imagine talking to this group (or even just talking to one person) and not feeling you’ve got your speech down cold or don’t know what the heck you’re talking about.

Can you say panic?

When you’re uncertain about what to say FEAR takes over. Who…

Here’s a crazy statistic I heard recently. For every person entering the construction trades, 4 people are leaving.

As you let that sink in, you’ll see the labor problem in your remodeling business is not only unlikely to get better, it’s likely to get worse. Sorry to be ‘Danny Downer.’ This means 3 things will be critical:

1. Keeping your best people will be HUGE.
2. Finding the best people will be ESSENTIAL.
3. Getting the most out of your field team…