Have you ever been asked to prepare a speech for a group at work, or a wedding or an industry event? Did you have soooooo much anxiety you thought you’d need to borrow your Grandfathers Depends? Now imagine talking to this group (or even just talking to one person) and not feeling you’ve got your speech down cold or don’t know what the heck you’re talking about.

Can you say panic?

When you’re uncertain about what to say FEAR takes over. Who…

Here’s a crazy statistic I heard recently. For every person entering the construction trades, 4 people are leaving.

As you let that sink in, you’ll see the labor problem in your remodeling business is not only unlikely to get better, it’s likely to get worse. Sorry to be ‘Danny Downer.’ This means 3 things will be critical:

1. Keeping your best people will be HUGE.
2. Finding the best people will be ESSENTIAL.
3. Getting the most out of your field team…

Any of you who’ve read my articles might remember 6 months ago I wrote an article titled 5 Clear-Cut Reasons You Should Blog on Your Remodeling or Home Builder Web Site (even if you hate to write). Given that – you may be wondering, “What the heck’s gotten into Mike? Has he gotten even wackier than 6 months ago and lost his mind? First, he tells me I need to blog, now he says don’t blog. What’s up with that?”

The simple answer is yes, I’ve…

Your PPC (pay per click) budget is a run-away freight train, yet the number of quality leads you’re closing is heading south.

Home shows used to be a lead-gen superstar. Now you’re faced with empty aisles and lucky if you can get 20% of the leads for your bathroom or kitchen remodeling business scheduled for an appointment.

Coupon magazine are packed with competitors (and their brother – and their brother’s brother who owns a pizza shop)…

What do Oprah, Ellen, Kim Kardashian, Donald Trump (I just love the order of this list), Dwayne ‘The Rock’ Johnson, Deepak Choprah and Jillian Michaels have in common? OK – beyond the fact they make more money than you and me (ha! ha!). It’s this. Whether you like them or not (and not to be P.C. about it, but there’s a couple of names on this list I could do without) you know their ‘personal brand.’ If you follow them you also…

I’ll warn you what I’m going to say might be more politically charged than debating who you think should be the next President of the United States. Here it is:

I think you should blow up, eliminate, get rid of, say sayonara to… tile in your bathroom remodeling jobs.

Right now, you’re likely saying, this guy is nuts. Tile has been around for years. Its tried (even if, at times) it isn’t true. It’s a premium product you have to have.…