I bet you didn’t get into the remodeling or home building business so you could become a writer. For many people it was the passion of seeing a cool finished project or the smell of sawdust (strange as it may sound) which drew you in.

You started out doing the work of building. Over time this work morphed into leading a remodeling or home building business. You had to start worrying about lead generation and sales. You not only needed to…

I’m going to come clean right up front and tell you I HATE Pay Per Click (PPC). Paying more and more and more (isn’t that redundant?) for PPC ads with declining returns is a place I’d rather not be.

That’s why I was SO happy when I saw my PPC spending last month was a grand total of $59.48. This is because we paused all PPC campaigns for our remodeling, nationwide wholesale and home organization businesses earlier in the month. Our spending…

If you’re a remodeling contractor and are overwhelmed by digital marketing, you’re not alone. What do all these fancy acronyms mean? What is SEO, PPC, SEM anyway? You may be asking, how can I bid, coordinate and install jobs and still find time to create ‘content’ (whatever that means) and post on social media? How can I generate more new leads and make sure past customers remember about me without bleeding my budget dry with Pay Per…

To start out, I’ll just put it this way.

Digital marketing is a contact sport.

Just like your favorite football team (I’ll confess I’m a long-suffering Cleveland Browns fan) you need a plan. You need to know where to start. You need to build up your own team (in this case your digital properties) because in a digital world you’re competing for attention.

Unlike your favorite football team (or players) you’re probably not going viral. You’ll…

2018 was crazy-busy. Between bidding, ordering and sweating (literally) installing bathroom remodeling jobs, you’ve been busier than ever.

However, when you look at your checking account balance and how many of Emma’s volleyball games and Jacob’s soccer practices you’ve missed (or arrived late wearing your dirty work clothes), you know you have cause to pause. In your quiet moments you’ve asked, “Is it all worth it?”

You’ve thought, maybe…

I don’t have to tell you the remodeling and new home building business has gotten harder since you entered it. I bet you can relate to these challenges:

• 1) Customers are more demanding. Not only do your customer want it yesterday, but they want it done for the same price, with the same cool and stylish materials they saw on HGTV last week. The problem is their budget is unrealistic and you can’t even find the materials they want in your…