There were signs things were ‘off’ from the beginning. As you look back now, the clues you had a P.I.A. customer were apparent as early as your initial phone call and design appointment. Sure – these people are difficult (you said to yourself), but it’ll get better once I’m on the job.

And now in hindsight, you know you COULDN’T have been more wrong! And while you’re sucking it up and trying to get through this job without losing your shirt…

(Including 5 practical tips to take your site to the next level)

If your web site IS NOT putting your best foot forward, I get it.

You see most people would look at the results of my old web site (which had 250,000 monthly views, 1,850 monthly ‘conversions’ and an email list of over 38,000) and say we were rockin’ in. However, … I knew better.

I knew I was living with a 9-year car (‘er web site) with an engine which was misfiring and rust…

Your PPC (pay per click) budget is a run-away freight train, yet the number of quality leads you’re closing is heading south.

Home shows used to be a lead-gen superstar. Now you’re faced with empty aisles and lucky if you can get 20% of the leads for your bathroom or kitchen remodeling business scheduled for an appointment.

Coupon magazine are packed with competitors (and their brother – and their brother’s brother who owns a pizza shop)…

Anyone who knows me will tell you I’m the ultimate ‘glass half full’ guy. But no matter how you slice it, being either a supplier to (or a contracting company in) the remodeling industry during the Coronavirus is SCARY!

‘Stay at home’ and ‘shelter in place’ orders are essential tools Governors have used to flatten the spread of this nasty virus (and the Governor of my home state, Mike DeWine of Ohio has done a masterful job with this).…

Any of you who’ve read my articles might remember 6 months ago I wrote an article titled 5 Clear-Cut Reasons You Should Blog on Your Remodeling or Home Builder Web Site (even if you hate to write). Given that – you may be wondering, “What the heck’s gotten into Mike? Has he gotten even wackier than 6 months ago and lost his mind? First, he tells me I need to blog, now he says don’t blog. What’s up with that?”

The simple answer is yes, I’ve…

What do Oprah, Ellen, Kim Kardashian, Donald Trump (I just love the order of this list), Dwayne ‘The Rock’ Johnson, Deepak Choprah and Jillian Michaels have in common? OK – beyond the fact they make more money than you and me (ha! ha!). It’s this. Whether you like them or not (and not to be P.C. about it, but there’s a couple of names on this list I could do without) you know their ‘personal brand.’ If you follow them you also…