Posts in the ‘Entrepreneurship’ Category

How to End Your Pay Per Click (PPC) Addiction and Get Better Quality Remodeling and Home Building Leads with Content

End you pay per click addiction and get quality leads | Innovate Building Solutions | #PayPerClick #MarketingTips #QualityLeads
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I’m going to come clean right up front and tell you I HATE Pay Per Click (PPC). Paying more and more and more (isn’t that redundant?) for PPC ads with declining returns is a place I’d rather not be.

That’s why I was SO happy when I saw my PPC spending last month was a grand total of $59.48. This is because we paused all PPC campaigns for our remodeling, nationwide wholesale and home organization businesses earlier in the month. Our spending…

10 Practical Ideas to Solve the Labor Crisis in Your Remodeling or Home Building Business

Practical ideas to solve the labor crisis in you remodeling business | Innovate Builders Blog | Innovate Building Solutions | #LaborCrisis #Laborworkers #Laborproblems #Installers
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I wish I could tell you I have this construction labor problem figured out. I wish I could say I’ve ‘been to the mountaintop’ and can now present to you the ‘quick and easy’ way to solve all your hiring and retention problems.

In plain English I’ll tell you, “I ain’t that smart.”

I can tell you it’s not hard identifying the ‘labor pains’ (OK – ladies, not those type of labor pains) in our remodeling and building world. I bet you’ll…

3 Reasons You Shouldn’t Ignore ‘Home- Grown’ Digital Marketing for Your Remodeling Business

Reason you shouldn't ignore home grown digital marketing for your remodeling business | Innovate Builders Blog | #DigitalMarketing #RemodelingBusiness #BestMarketingTips
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Do you ever wish you could go back to the ‘good old days’ of lead generation for your remodeling and building business? You’d do a home show and people would actually be eager to sign up for a Free Estimate. You’d run a promotion in your local TV guide (remember those coffee table books?) and your phones would ring off the hook. You’d buy the biggest ad in the Yellow Pages and dominate your market.

Oh, how times have changed.

Your last home show…

5 Ways to be Another Mediocre Bathroom Remodeler Who’s Crazy-Busy, but Not Very Profitable

Mediocre Bathroom Remodeler whos crazy busy, but not very profitable | Innovate Builders Blog | Innovate Building Solutions | #BathroomRemodeler #ContractorTips #MarketingforContractors #BathroomRemodeling
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2018 was crazy-busy. Between bidding, ordering and sweating (literally) installing bathroom remodeling jobs, you’ve been busier than ever.

However, when you look at your checking account balance and how many of Emma’s volleyball games and Jacob’s soccer practices you’ve missed (or arrived late wearing your dirty work clothes), you know you have cause to pause. In your quiet moments you’ve asked, “Is it all worth it?”

You’ve thought, maybe…

Introduction to the Innovate Builders Blog –Strategies, Trends & Insights to Grow Your Building Business

Introduction to the Innovate Builders Blog - Strategies, Trends, and Insights | Innovate Building Solutions | #BuildingTrends #Builders #BuildingTips #ContractorStrategies #BuilderStrategies
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I don’t have to tell you the remodeling and new home building business has gotten harder since you entered it. I bet you can relate to these challenges:

  • 1) Customers are more demanding. Not only do your customer want it yesterday, but they want it done for the same price, with the same cool and stylish materials they saw on HGTV last week. The problem is their budget is unrealistic and you can’t even find the materials they want in your…