There were signs things were ‘off’ from the beginning. As you look back now, the clues you had a P.I.A. customer were apparent as early as your initial phone call and design appointment. Sure – these people are difficult (you said to yourself), but it’ll get better once I’m on the job.

And now in hindsight, you know you COULDN’T have been more wrong! And while you’re sucking it up and trying to get through this job without losing your shirt…

Choosing a bath and shower wall panel line for your remodeling business isn’t easy. Questions like the following are likely popping into your head while mulling over your options:

• Will the lines I’m researching help me differentiate my offerings vs. my crazy, low-ball competitors who are undercutting me with ridiculous prices?
• Will the product be straightforward to install?
• What sales objections will I need to overcome?
• How will I market the wall…

OK – so you’re not a household name in the shower wall panel and tub to shower conversion industry like West Shore Homes, ReBath, Tundraland, Mad City Windows & Bath or Bath Planet. And you’re still amazed every time you learn how much MORE MONEY these companies get selling a job than you do.

You’re looking to grow your business but can’t for the life of you figure out how the ‘big boys’ (and ‘big girls’) in your market seem to come…

(Including 5 practical tips to take your site to the next level)

If your web site IS NOT putting your best foot forward, I get it.

You see most people would look at the results of my old web site (which had 250,000 monthly views, 1,850 monthly ‘conversions’ and an email list of over 38,000) and say we were rockin’ in. However, … I knew better.

I knew I was living with a 9-year car (‘er web site) with an engine which was misfiring and rust…

Anyone who knows me will tell you I’m the ultimate ‘glass half full’ guy. But no matter how you slice it, being either a supplier to (or a contracting company in) the remodeling industry during the Coronavirus is SCARY!

‘Stay at home’ and ‘shelter in place’ orders are essential tools Governors have used to flatten the spread of this nasty virus (and the Governor of my home state, Mike DeWine of Ohio has done a masterful job with this).…

Any of you who’ve read my articles might remember 6 months ago I wrote an article titled 5 Clear-Cut Reasons You Should Blog on Your Remodeling or Home Builder Web Site (even if you hate to write). Given that – you may be wondering, “What the heck’s gotten into Mike? Has he gotten even wackier than 6 months ago and lost his mind? First, he tells me I need to blog, now he says don’t blog. What’s up with that?”

The simple answer is yes, I’ve…