Posts in the ‘Entrepreneurship’ Category

Why you can’t afford to be a ‘behind the times contractor’ (and what you can do about it)

why you can't afford to be a behind the times contractor | Innovate building solutions | innovate builders blog | #RemodelingContractor #BathroomContractor #HomeBuilder #Contractortips
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Sitting alone with your cup of coffee at 5:30 in the morning the question hit you like a ton of bricks. You asked yourself…

“Why does it have to be so hard today running and making money in my remodeling business? What am I doing wrong? Others are growing. I feel stuck in the mud, behind the times. I’m working longer and harder than ever. And for what? I’m bringing home less every year!”

When you launched your remodeling business 15 years ago…

Are trade shows a wise investment for your remodeling business?

Are trade shows a wise investment for your remodeling business | Innovate Building Solutions | #TradeShows #RemodelingTradeShows #HGShow #RemodelingShows
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I’ll admit it right up front. I have a love/hate relationship with exhibiting at trade shows for my remodeling and wholesale supply businesses. Here’s what I love about trade shows.

The ‘goods’ about trade shows

As a ‘people-person’ I love past customers coming to our booth, sharing how they’re enjoying their shower wall panels, or glass block windows or new master closet we designed, supplied and/or installed for them.

I love meeting new…

How Do I Start a Shower and Bathroom Wall Panel Business?

How to start a shower and bathroom wall panel business | Innovate Building Solutions | Innovate Builders Blog | #BuildersBlog #InnovativeProjects #StartingaBusiness #RemodelingBusiness
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Chris and I talked in depth about our laminated shower wall panel dealership opportunity (note: these laminate covered bathroom and kitchen backsplash panels look like tile and stone and install like laminate flooring with a simple click system).

I was impressed with his understanding of kitchen and bathroom remodeling, how he’d built his team, his position in the market and how he uses digital technology to grow. Chris is rockin’ it in his…

How to End Your Pay Per Click (PPC) Addiction and Get Better Quality Remodeling and Home Building Leads with Content

End you pay per click addiction and get quality leads | Innovate Building Solutions | #PayPerClick #MarketingTips #QualityLeads
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I’m going to come clean right up front and tell you I HATE Pay Per Click (PPC). Paying more and more and more (isn’t that redundant?) for PPC ads with declining returns is a place I’d rather not be.

That’s why I was SO happy when I saw my PPC spending last month was a grand total of $59.48. This is because we paused all PPC campaigns for our remodeling, nationwide wholesale and home organization businesses earlier in the month. Our spending…

10 Practical Ideas to Solve the Labor Crisis in Your Remodeling or Home Building Business

Practical ideas to solve the labor crisis in you remodeling business | Innovate Builders Blog | Innovate Building Solutions | #LaborCrisis #Laborworkers #Laborproblems #Installers
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I wish I could tell you I have this construction labor problem figured out. I wish I could say I’ve ‘been to the mountaintop’ and can now present to you the ‘quick and easy’ way to solve all your hiring and retention problems.

In plain English I’ll tell you, “I ain’t that smart.”

I can tell you it’s not hard identifying the ‘labor pains’ (OK – ladies, not those type of labor pains) in our remodeling and building world. I bet you’ll…

3 Reasons You Shouldn’t Ignore ‘Home- Grown’ Digital Marketing for Your Remodeling Business

Reason you shouldn't ignore home grown digital marketing for your remodeling business | Innovate Builders Blog | #DigitalMarketing #RemodelingBusiness #BestMarketingTips
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Do you ever wish you could go back to the ‘good old days’ of lead generation for your remodeling and building business? You’d do a home show and people would actually be eager to sign up for a Free Estimate. You’d run a promotion in your local TV guide (remember those coffee table books?) and your phones would ring off the hook. You’d buy the biggest ad in the Yellow Pages and dominate your market.

Oh, how times have changed.

Your last home show…