Posts in the ‘Marketing’ Category

The Benefits of a Bath and Shower Visualizer to Close More Remodeling Sales and Reduce Mistakes

The Benefits of a Bath and Shower Visualizer to Close More Remodeling Sales and Reduce Mistakes | bathroom remodeling | Dealers | Bathroom Dealers
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Are customer selections slowing down your bathroom remodeling sales and dropping your closing percentages? Instead of getting a check after presentations are you waiting weeks and weeks for your prospect to visit the cabinet shop, your flooring supplier and to see the tub and shower surround panels you’re recommending?

And even after they do visit these businesses, are they even MORE confused how the patterns will look in a complete room (or if…

How ‘David’ Can Compete with ‘Goliath’ in the Bath Remodeling Industry

Blog Post - Opening image - How to Compete with Larger Bath Remodeling Competitors Innovate Builders Blog #InnovateBuildingSolutionsDealers #LaminateWallPanelsDealers #LaminateShowerWallPanels
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OK – so you’re not a household name in the shower wall panel and tub to shower conversion industry like West Shore Homes, ReBath, Tundraland, Mad City Windows & Bath or Bath Planet. And you’re still amazed every time you learn how much MORE MONEY these companies get selling a job than you do.

You’re looking to grow your business but can’t for the life of you figure out how the ‘big boys’ (and ‘big girls’) in your market seem to come…

Why Did you Decide to Become a Laminate Wall Panel Dealer?

Blog Post - Why Did you Decide to Become a Laminate Wall Panel Dealer | Innovate Building Solutions #InnovateBuildingSolutionsDealers #Fibo #LaminateWallPanels
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Choosing a bath and shower wall panel line for your remodeling business isn’t easy. Questions like the following are likely popping into your head while mulling over your options:

  • Will the lines I’m researching help me differentiate my offerings vs. my crazy, low-ball competitors who are undercutting me with ridiculous prices?
  • Will the product be straightforward to install?
  • What sales objections will I need to overcome?
  • How will I market the wall…

Why I blew up my remodeling and building materials web site with over 250,000 monthly views

Opening- Why I blew up my remodeling and building materials web site | Innovate Building Solutions | Innovate Builders Blog #Remodeling #BuildingMaterials #NewWebsite
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(Including 5 practical tips to take your site to the next level)

If your web site IS NOT putting your best foot forward, I get it.

You see most people would look at the results of my old web site (which had 250,000 monthly views, 1,850 monthly ‘conversions’ and an email list of over 38,000) and say we were rockin’ in. However, … I knew better.

I knew I was living with a 9-year car (‘er web site) with an engine which was misfiring and rust…

How to Reduce Advertising Costs and Grow Influence by Creating a Personal Brand for Your Remodeling Business (Part 2 of a 2-Part Series)

How to reduct the advertising cost and grow influence | Innovate Building Solutions | Innovate Builders Blog | #AdvertisingCost #GrowNetwork #BuildersBlog #HomeRemodeling
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Your PPC (pay per click) budget is a run-away freight train, yet the number of quality leads you’re closing is heading south.

Home shows used to be a lead-gen superstar. Now you’re faced with empty aisles and lucky if you can get 20% of the leads for your bathroom or kitchen remodeling business scheduled for an appointment.

Coupon magazine are packed with competitors (and their brother – and their brother’s brother who owns a pizza shop)…

Should you Start a Blog, a Podcast or Create Video Content for Your Remodeling or Home Building Business?

Opening image - Content creation for remodelers | Innovate Building Solutions | #Remodeling #HomeBuilding #MarketingAdvice #BlogPostAdvice
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Who is like me and thinks the road to cost-effective lead generation has gotten infinitely more complex for your building or remodeling business (or any business for that matter)?

Do you remember ‘back in the day’ when home shows and print ads (even the little TV guides which used to sit on coffee tables) used to rock your world with leads. However, today’s reality is quite different.

Now, the Coronavirus is shaking the home show and event…